Final Business Project

 Link to  how to Start a Business:https://www.canada.ca/en/services/business/start.html

Social Media Marketing

1. With so many people being away on Friday, the stock market assignment should be reviewed with the entire class again. Any unfinished assignments need to be in before the holidays. I will be marking work over the break. And I will make phone calls home for those of you who are behind in your work.

Stock Market Assignment Individual NEW: Due the end of term: 10 marks TYPED

I changed the marks from 20 to 10.

You are to choose 2 stocks on the TSE, research the companies and do a short report about the company.

• What industry/market they are in/ticker symbol
• Length of time they have been in business
• How did the business get started?
• Who is their CEO/management team
• Why did you choose the stock?
• Start price upon starting the project, keep track of the stock price each day fro 2 weeks, include the end price

Track the stock for 2 weeks or longer and keep track of how the stock is doing. At the end of your tracking time, determine if you had invested $500( get as close to this as possible, remember it could cost you up to $20 to buy and sell the stock. How much you would have gained or lost over the two week period or longer if you are tracking for a longer period. 

2. Watch only the first 8 minutes of the video. A reminder that Adam Erhart who runs this channel is a Comox Valley resident.

Next watch the second video. What is Social Media Marketing?

 

NEW GROUP ASSIGNMENT: Social Media Marketing POWERPOINT Presentations 

to be presented to the class, each person taking  a turn to speak: 

3.5 classes are scheduled to complete this assignment

Groups Are:

Instagram: Kai, Ty, Wyatt, Marcus

You Tube: Adam, Andrew, Rowen, Matteo

Facebook: Keelie, Jonas, Jamie , Dylan

Pinterest: Grace, Will, Maya, Annakatrin

TikTok: Mateo, Lennard, Paul, Yunnus

Podcasts: Niam

Linked In: available

Twitter: available

Spotify: available

The presentation should be done on Powerpoint, the slides should consist of the following:

• Introduction, Photo of the Symbol, Description of the media outlet
• Basically show its features and how it works
• History
• User base/demographics, how many people are on the platform, what age, etc.
• How is it used/break down the elements of the platform ( show visual examples)
• Find a business and show how the business is creating organic content ( screenshot)
• With this same business show what their ads look like (screenshot)
• Show samples of user content
• Benefits and Negatives
• Please include a Bibliography slide so I can check where you got your info from

Criteria for Marking:

• Make the slides easy to read, choose contrasting colours
• Insert good sized images so they can be seen
• write in point for/bullets
• keep it simple, you can say more in the presentation, but everything does not have to go on the slides
• each person in the group is responsible for at least one slide and needs to speak in the presentation
• make sure you are organized, speak loud and concisely

Speaker: Chris Richards

 Chris Richards is the son of our librarian Tracy Richards. He works for Telus in Calgary. We are fortunate to have him speak to the class today. We will continue with our promotions assignment tomorrow.

Promotions

Types of Promotions Article 

 Assignment: With Christmas just around the corner, you are going to go to the Etsy site, find a product that you can create a Christmas promotion around.  Using Canva(you need to create an account), you are going to create a simple Christmas promotion for your product. In addition to this when you hand in this ad, please include a brief write-up on your products features/description of product, target market and price if it is not mentioned in your ad. Also let me know why you chose this product.

• keep it simple
• do not have more than 2-3 fonts in your ad
• know your target market and what would appeal to them
• use colours wisely
• think about what to make big and what to keep small

Link to Etsy: https://www.etsy.com

Link to Canva: https://www.canva.com

The next 2 weeks

In the next two weeks we will be working on...

• Promotions in Marketing
• Setting up business groups/brainstorming
•  How to develop a business plan
• Social Media Marketing: an introduction

When we return from Christmas Break...

• Distribution
• Ethics in Business
• Working on your Businesses

Colour Choice should not be taken lightly

Continue watching The Founder and work on film questions.

Masculine and Feminine Colors

• 
  

By D Ann Kross Updated December 17, 2018 

 
 
 
 
 

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Colors reveal themselves by reflecting light. The amount of light a color absorbs and returns is called its light reflective value. A color's hue can create distinct shades and tints of blue, red and yellow in endless combinations of masculine and feminine colors. The results yield masculine colors such as navy, pewter and russet, while providing a full color pallet of feminine colors that can span from apricot to zinni.

Venus and Mars

Ask any man to identify a feminine color, and he is likely to say pink. Likewise, women think of dark blue as the standard for masculine colors. Manufacturers typically rely on gender-specific color standards to reach their target markets, such as using purple and pink on clothing to appeal to young girls. Although men and women sometimes differ regarding color preferences, they can often agree on a balanced color scheme that pays homage to both sexes.

Unisex Color Schemes

Color combinations that are not exclusive to masculine or feminine color schemes provide a well-rounded tour of the entire color wheel. To achieve a unisex color scheme, consider using plaid or stripes that give equal billing to colors such as persimmon, buttercream, cobalt and green for a satisfying color palate with no gender preference. 

Masculine Colors

Words associated with masculinity include strong, silent, handsome and rugged. Colors that are defined with these characters are also perceived as masculine. Athletic team colors, such as navy and crimson personify strength and unity, and are considered masculine. Many shades of gray and taupe have understated masculine appeal, and are often paired with blue and burgundy in male-influenced spaces. Warm tones of brown, tan, gold, green and beige are considered masculine colors and can work together to create a masculine outdoor color scheme.

Feminine Colors

Colors with feminine appeal are often described as sweet, lovely, beautiful and romantic. Although many colors can be described with these words, consider colors such as peach, pink, coral and rose to have feminine influences with varying shades and blush tones. Pastels colors are favored in feminine settings for adding understated color and often provide a backdrop for other feminine touches, such as floral accessories in pastel shades of lavender.

These links are to show you that a lot of research is done on colour. Not saying this is right but it does exist. Things are changing and both men and women are enjoying different colours that are typically untraditional.

( This is for you Maya)

Colour preferences by gender

gender marketing how brands use colour to influence you

What colours sell best? Take a look at this article.

http://fashionclassroom.com/blog/what-color-sells-best-for-retail

Colour Psychology

Colour Psychology in Marketing