Friday Dec 16

  Good job on the Debate.

Watch on Netflix or You Tube

The Founder Questions:  Full sentence answers and typed please. 

 

1. How do the McDonald Brothers exemplify true entrepreneurial spirit? 

2. What were some of the problems the McDonald brothers had when they first started out? How did they problem solve? 

3. How did the brother educate their customers when launching the “speedy system.”  

4. Explain what a franchise is and how it works. List an example of a Canadian Franchise. 

5. List some of the problems with franchising. 

6. List the positive and negative qualities of Ray Croc? (2 or more for each) 

 
7. What are some of the problems with growth in any business? 

 
8. With reference to the film, discuss the concept of ethics in business.  

 

9. List 3 things you learned about business from this film. 

Mon Dec 12

 What we are up to this week

Mon.prepare for debate

Tues: watch part of the Founder/prepare for debate

Wed: debate

Thurs: Watch The Founder

Friday: finish the Founder, work on question sheet

Advertising in Schools Pro and Con

 

Advertising in Schools Pro and Con

Video on how to create an argument.

The question is: Should we allow advertising/sponsorship in schools? 

Each student will hand in a written response for their side with at least 3 arguments and examples on the day of the debate.

The debate will run as follows:

• Speaker from each side will introduce the main arguments
• Back and forth arguments/rebuttals from various group members
• (Have your points organized)
• Speaker from each side to make final concluding statements
• Q and A from the teacher and the group

Here are a few links to help you out. Be prepared to argue against the points that the other side is making.(prepare a rebuttal)

You may need to do some additional research!

LINK: Read this on the pros and cons of advertising in schools.

An academic paper on the pros and cons of advertising in schools

https://www.schoolmoney.org/should-ads-be-allowed-in-schools/

An Intro to the issue

Policy on Advertising in Okanogan schools

Surrey accepts sponsorship from Chevron

Toronto school accepts money for computer lab from sponsor

Tues Dec 6

1. Starbucks video History and how they use social media.

2. Work on rehearsing Social Media Marketing presentations for presentations tomorrow.

3. Put presentation on M drive

4. Take notes on the Social Media Marketing Article for Thursday

Click on Link :https://sproutsocial.com/insights/social-media-marketing-examples/

What we are up to next week

Mon.prepare for debate

Tues: watch part of the Founder/prepare for debate

Wed: debate

Thurs: Watch The Founder

Friday: finish the Founder, work on question sheet

Thurs Dec.1

 You are to watch the video documentary on Coca Cola which unveils the history of Coke as a brand.

Answer the following questions and be prepared to discuss on Friday in class. When finished continue working on your Social Media Marketing project which will be presented on Tues or your Instagram ad which I would like handed in via document on email or printed by Monday.

Questions:

1. What was the initial way that Coke started advertising.

2. What important lesson was learned about contracts with regard to Coke.

3. How did things shift for Coke during war times?

4. What 2 countries in the world DO NOT sell coke?

5. We will be doing a debate very soon on Advertising in schools, how did Coke take advantage of this opportunity?

6. What illusion was Coke trying to create by sponsoring athletes to use its products?

7. What kind of negative things has Coke been involved in over the years?( list 3 things)

8 Comment on this quote: "It's not about what your product really is, it's about what your customer thinks your product is. It is what your product represents." What does Coke represent to the people?

9. Even though the new Coke tasted better, why was there such a backlash against it?

Simon's ad 

Discussion: Has Simon's gone too far?

Continue working on Social Media Assignment.

Today we will have a look at some of the ads taking place at FIFA

Watch only the first 8 minutes of the video. A reminder that Adam Erhart who runs this channel is a Comox Valley resident.

Next watch the second video. What is Social Media Marketing? ( Watch on Tues)

 

NEW GROUP ASSIGNMENT: Social Media Marketing POWERPOINT Presentations ( no more than 4 people per group)

to be presented to the class, each person taking  a turn to speak: 

3 classes are scheduled to complete this assignment You will present on Tues DEC 6  

We will continue to do other work all week as well.

Groups Are:

Instagram: 

You Tube: 

Facebook: 

Pinterest: 

TikTok: 

Podcasts: 

Twitch:

Twitter:

Spotify:

Snapchat or other chat Quora/Reddit:

Other:

The presentation should be done on Powerpoint, the slides should consist of the following:

• Introduction, Photo of the Symbol, Description of the media outlet
• Basically show its features and how it works
• History
• User base/demographics, how many people are on the platform, what age, etc.
• How is it used/break down the elements of the platform ( show visual examples)
• Find a business and show how the business is creating organic content 
• ( screenshot)
• With this same business show what their ads look like (screenshot)
• Show samples of user content
• Benefits and Negatives
• Please include a References slide so I can check where you got your info from

Criteria for Marking:

• Make the slides easy to read, choose contrasting colours
• Insert good sized images so they can be seen
• write in point for/bullets
• keep it simple, you can say more in the presentation, but everything does not have to go on the slides
• each person in the group is responsible for at least one slide and needs to speak in the presentation
• make sure you are organized, speak loud and concisely

Friday Nov 25

 TODAY IN CLASS...

•  Hwk check Advertising types (5 mks)
•  Review of this assignment with class
•  Takeaways from learning about Alex McClean and Eastcoast Lifestyle
• Watch 7 minutes of award winning commercials

• RE-introduce big final assignment
•  ( take time to think about what you want to do and who you want to work with)

Time to work on unfinished work and consult with Ms Chase about Final Major project ideas.

Final Major Project Ideas: 50 marks

• Group business ( max 4 per group)
• Individual Business (self)
• Mock business (self or partner)
• Research an area of Interest in Marketing or Entrepreneurship, self ( outline of what you want to research, video or article log, plus a report or evidence of learning or a class presentation)Ideas: The effects of advertising on children, effective strategies for social media marketing,
• Interviews with three Entrepreneurs with questions and takeaways ( self or partner)
• Explore the concept of product development (self)
• Other: Pitch me an idea

Proposals to Ms Chase end of next week

Wed. Nov 23

 Ms Chase is still way today, but should be back on Thurs.

Students should be working on the following in this order:

• Any old work including: Lululemon, Marketing Film Questions, Greenwashing (last chance to hand in for a mark Fri
• East Coast Lifestyle Questions Please make sure these are typed and done on your own (when finished move on to ad assignment)

NEW ASSIGNMENT:

You are to create a high quality ad for Instagram: this means you need to use a square format.

You will need to search for a product that will be sold in December leading up to Christmas.

I suggest you use Canva since they have an Instagram template. This will be a photo ad. The ad will be proofread by Ms Chase and then printed out in colour.

Bonus marks: If you want to challenge yourself to do a video ad ( using your phone) or you choose to use your own photography you will receive 2 bonus marks.

Criteria for this assignment:

• square format
• photo of product included in ad
• features of the product
• fonts and colours work week
• ad is easily readable and not cluttered
• ad looks professional ( layout of ad is clean and visually pleasing)
• MARKS 10 marks

Only show up to 3:20 of this video.

Mon Nov 21

Ms Chase is sick today and will likely be away Tues. as well. We will do the homework check for the advertising assignment on Wed and continue with advertising then. For today and Tues we will shift to learning about Entrepreneur Alex McClean who started up his business as a class project when he was in university.

You are to watch as a class the first three videos ( they are about 12 min in length) Then you should read the article on Alex McClean from the Toronto Star, and then check out the Eastcoast website. You should complete the question sheet on Eastcoast Lifestyle. (Questions are following the videos) Feel free to print to the printer. You will work on this in class Mon and Tues and I would like this assignment handed in by the end of the week. 

A reminder all other work outstanding must be handed in by the end of the week if you want it marked.

Alex McClean's 💰 NET WORTH: $19 MILLION (2022)

Marketing Mag: On Alex McClean

Read this article from the Toronto Star

link to Eastcoast website

 

Behind the Brand: East Coast Lifestyle  (On your own) 20 marks 

Please answer questions on a separate piece of paper TYPED IS BEST

1. 1. Explain how Alex McClean got started as an entrepreneur. 

2. 2. What was the most difficult thing he had to overcome as an entrepreneur? 

3. 3. What was Alex’s original career choice? 

4. 4. Alex was smart enough to realize he could not do everything himself, what positions did he hire people for? 

5. 5. What achievements has Alex gained since starting his business? 

6. 6. Collaborating in business is a smart idea, what collaborations has East Coast Lifestyle entered into? (list as many as you can find) 

7. 7. As a business, Alex continues to work on improving his business. What things have been essential for him to continue working on in order to maintain success? 

8. 8. When it comes to business management and hiring how are Johnny Cupcakes, and East Coast Lifestyle similar? 

9. 9. How much money did Alex use to start his business? 

10. 10. List 5 clothing products Eastcoast Lifestyle sells, and 5 product items they sell. 11. 11. 11. Evaluate the quality and efficiency of the website. What works, what could be improved upon? 

12. 12. List  3 of ECL’s collaborations. 

13. 13. Who do you think is ECL’s target market? (be specific) 

14. 14. List a number of places where his clothing can be purchased. 

15. 15. How does Eastcoast Lifestyle give back to the community? ( use research and his website) 

16. 16. What spin off’s of ECL has Alex entered into? (see podcast video) 

17. 17. Explain using examples why do you think ECL is so successful? 

17. Behind the Brand: East Coast Lifestyle  (On your own) 20 marks 

    Please answer questions on a separate piece of paper. 

    1. Explain how Alex McClean got started as an entrepreneur. 

    2. What was the most difficult thing he had to overcome as an entrepreneur? 

    3. What was Alex’s original career choice? 

    4. Alex was smart enough to realize he could not do everything himself, what positions did he hire people for? 

    5. What achievements has Alex gained since starting his business? 

    6. Collaborating in business is a smart idea, what collaborations has East Coast Lifestyle entered into? (list as many as you can find) 

    7. As a business, Alex continues to work on improving his business. What things have been essential for him to continue working on in order to maintain success? 

    8. When it comes to business management and hiring how are Johnny Cupcakes, and East Coast Lifestyle similar? 

    9. How much money did Alex use to start his business? 

    10. List 5 clothing products Eastcoast Lifestyle sells, and 5 product items they sell. 

    11. Evaluate the quality and efficiency of the website. What works, what could be improved upon? 

    12. List  3 of ECL’s collaborations. 

    13. Who do you think is ECL’s target market? (be specific) 

    14. List a number of places where his clothing can be purchased. 

    15. How does Eastcoast Lifestyle give back to the community? ( use research and his website) 

    16. What spin off’s of ECL has he entered into? ( see podcast video) 

    17. Explain using examples why do you think ECL is so successful?