Continue watching The Founder and work on film questions.
Masculine and Feminine Colors
Colors reveal themselves by reflecting light. The amount of light a color absorbs and returns is called its light reflective value. A color's hue can create distinct shades and tints of blue, red and yellow in endless combinations of masculine and feminine colors. The results yield masculine colors such as navy, pewter and russet, while providing a full color pallet of feminine colors that can span from apricot to zinni.
Venus and Mars
Ask any man to identify a feminine color, and he is likely to say pink. Likewise, women think of dark blue as the standard for masculine colors. Manufacturers typically rely on gender-specific color standards to reach their target markets, such as using purple and pink on clothing to appeal to young girls. Although men and women sometimes differ regarding color preferences, they can often agree on a balanced color scheme that pays homage to both sexes.
Unisex Color Schemes
Color combinations that are not exclusive to masculine or feminine color schemes provide a well-rounded tour of the entire color wheel. To achieve a unisex color scheme, consider using plaid or stripes that give equal billing to colors such as persimmon, buttercream, cobalt and green for a satisfying color palate with no gender preference.
Masculine Colors
Words associated with masculinity include strong, silent, handsome and rugged. Colors that are defined with these characters are also perceived as masculine. Athletic team colors, such as navy and crimson personify strength and unity, and are considered masculine. Many shades of gray and taupe have understated masculine appeal, and are often paired with blue and burgundy in male-influenced spaces. Warm tones of brown, tan, gold, green and beige are considered masculine colors and can work together to create a masculine outdoor color scheme.
Feminine Colors
Colors with feminine appeal are often described as sweet, lovely, beautiful and romantic. Although many colors can be described with these words, consider colors such as peach, pink, coral and rose to have feminine influences with varying shades and blush tones. Pastels colors are favored in feminine settings for adding understated color and often provide a backdrop for other feminine touches, such as floral accessories in pastel shades of lavender.
These links are to show you that a lot of research is done on colour. Not saying this is right but it does exist. Things are changing and both men and women are enjoying different colours that are typically untraditional.
( This is for you Maya)
gender marketing how brands use colour to influence you
What colours sell best? Take a look at this article.
http://fashionclassroom.com/blog/what-color-sells-best-for-retail
Colour Psychology
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