Final Business Project

 Link to  how to Start a Business:https://www.canada.ca/en/services/business/start.html

Social Media Marketing

1. With so many people being away on Friday, the stock market assignment should be reviewed with the entire class again. Any unfinished assignments need to be in before the holidays. I will be marking work over the break. And I will make phone calls home for those of you who are behind in your work.

Stock Market Assignment Individual NEW: Due the end of term: 10 marks TYPED

I changed the marks from 20 to 10.

You are to choose 2 stocks on the TSE, research the companies and do a short report about the company.

• What industry/market they are in/ticker symbol
• Length of time they have been in business
• How did the business get started?
• Who is their CEO/management team
• Why did you choose the stock?
• Start price upon starting the project, keep track of the stock price each day fro 2 weeks, include the end price

Track the stock for 2 weeks or longer and keep track of how the stock is doing. At the end of your tracking time, determine if you had invested $500( get as close to this as possible, remember it could cost you up to $20 to buy and sell the stock. How much you would have gained or lost over the two week period or longer if you are tracking for a longer period. 

2. Watch only the first 8 minutes of the video. A reminder that Adam Erhart who runs this channel is a Comox Valley resident.

Next watch the second video. What is Social Media Marketing?

 

NEW GROUP ASSIGNMENT: Social Media Marketing POWERPOINT Presentations 

to be presented to the class, each person taking  a turn to speak: 

3.5 classes are scheduled to complete this assignment

Groups Are:

Instagram: Kai, Ty, Wyatt, Marcus

You Tube: Adam, Andrew, Rowen, Matteo

Facebook: Keelie, Jonas, Jamie , Dylan

Pinterest: Grace, Will, Maya, Annakatrin

TikTok: Mateo, Lennard, Paul, Yunnus

Podcasts: Niam

Linked In: available

Twitter: available

Spotify: available

The presentation should be done on Powerpoint, the slides should consist of the following:

• Introduction, Photo of the Symbol, Description of the media outlet
• Basically show its features and how it works
• History
• User base/demographics, how many people are on the platform, what age, etc.
• How is it used/break down the elements of the platform ( show visual examples)
• Find a business and show how the business is creating organic content ( screenshot)
• With this same business show what their ads look like (screenshot)
• Show samples of user content
• Benefits and Negatives
• Please include a Bibliography slide so I can check where you got your info from

Criteria for Marking:

• Make the slides easy to read, choose contrasting colours
• Insert good sized images so they can be seen
• write in point for/bullets
• keep it simple, you can say more in the presentation, but everything does not have to go on the slides
• each person in the group is responsible for at least one slide and needs to speak in the presentation
• make sure you are organized, speak loud and concisely

Speaker: Chris Richards

 Chris Richards is the son of our librarian Tracy Richards. He works for Telus in Calgary. We are fortunate to have him speak to the class today. We will continue with our promotions assignment tomorrow.

Promotions

Types of Promotions Article 

 Assignment: With Christmas just around the corner, you are going to go to the Etsy site, find a product that you can create a Christmas promotion around.  Using Canva(you need to create an account), you are going to create a simple Christmas promotion for your product. In addition to this when you hand in this ad, please include a brief write-up on your products features/description of product, target market and price if it is not mentioned in your ad. Also let me know why you chose this product.

• keep it simple
• do not have more than 2-3 fonts in your ad
• know your target market and what would appeal to them
• use colours wisely
• think about what to make big and what to keep small

Link to Etsy: https://www.etsy.com

Link to Canva: https://www.canva.com

The next 2 weeks

In the next two weeks we will be working on...

• Promotions in Marketing
• Setting up business groups/brainstorming
•  How to develop a business plan
• Social Media Marketing: an introduction

When we return from Christmas Break...

• Distribution
• Ethics in Business
• Working on your Businesses

Colour Choice should not be taken lightly

Continue watching The Founder and work on film questions.

Masculine and Feminine Colors

• 
  

By D Ann Kross Updated December 17, 2018 

 
 
 
 
 

RELATED ARTICLES

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Colors reveal themselves by reflecting light. The amount of light a color absorbs and returns is called its light reflective value. A color's hue can create distinct shades and tints of blue, red and yellow in endless combinations of masculine and feminine colors. The results yield masculine colors such as navy, pewter and russet, while providing a full color pallet of feminine colors that can span from apricot to zinni.

Venus and Mars

Ask any man to identify a feminine color, and he is likely to say pink. Likewise, women think of dark blue as the standard for masculine colors. Manufacturers typically rely on gender-specific color standards to reach their target markets, such as using purple and pink on clothing to appeal to young girls. Although men and women sometimes differ regarding color preferences, they can often agree on a balanced color scheme that pays homage to both sexes.

Unisex Color Schemes

Color combinations that are not exclusive to masculine or feminine color schemes provide a well-rounded tour of the entire color wheel. To achieve a unisex color scheme, consider using plaid or stripes that give equal billing to colors such as persimmon, buttercream, cobalt and green for a satisfying color palate with no gender preference. 

Masculine Colors

Words associated with masculinity include strong, silent, handsome and rugged. Colors that are defined with these characters are also perceived as masculine. Athletic team colors, such as navy and crimson personify strength and unity, and are considered masculine. Many shades of gray and taupe have understated masculine appeal, and are often paired with blue and burgundy in male-influenced spaces. Warm tones of brown, tan, gold, green and beige are considered masculine colors and can work together to create a masculine outdoor color scheme.

Feminine Colors

Colors with feminine appeal are often described as sweet, lovely, beautiful and romantic. Although many colors can be described with these words, consider colors such as peach, pink, coral and rose to have feminine influences with varying shades and blush tones. Pastels colors are favored in feminine settings for adding understated color and often provide a backdrop for other feminine touches, such as floral accessories in pastel shades of lavender.

These links are to show you that a lot of research is done on colour. Not saying this is right but it does exist. Things are changing and both men and women are enjoying different colours that are typically untraditional.

( This is for you Maya)

Colour preferences by gender

gender marketing how brands use colour to influence you

What colours sell best? Take a look at this article.

http://fashionclassroom.com/blog/what-color-sells-best-for-retail

Colour Psychology

Colour Psychology in Marketing

Entrepreneurship Continued....time to work on pitches for Westcoast Apparel

The Power of the Entrepreneurial Mindset

 

East Coast Lifestyle

https://ca.linkedin.com/in/alex-maclean-a273003b

net worth of alex mcclean

https://eastcoastlifestyle.com/

Gary Vee interview with Alex McClean

Link to A podcast of how Alex started the company.

 

Definitions you should know for our next Test

Start-up: A company in its first stages of development

Equity capital: Raising capital $$ through the sale of shares

IPO: Initial public offering, when a company first goes on to the stock market

Angel investor: A rich private investor who will back a start-up with their own money

Affiliate marketing: When a product or service is promoted on social media, a website or blog for money.

SEO: search engine optimization, which is necessary to have more people find your website.

Conversion rate: converting someone who goes to your site into a customer

Trend: A long lasting interest ( seasonal) in a product which is popular with the masses.

Fad: A short lived, often viral, facination or popularity of a product. ex. fidget spinner

Call to action: When you go to a website/social media account and you are asked to do something...like fill out an address form.

B2B: Business to business marketing or selling

B2C: Business to consumer marketing or selling

Bounce rate: The percentage of people who land on a page and leave without clicking anything

Proprietary: ownership of a design or technique

Patent: protection of intellectual property ( utility or design patent) is protected legally

Personal Selling: When a company sends a salesperson out to people's houses to sell. An example would be Avon sales or a vacumn cleaner salesperson.

Direct to consumer selling: Selling directly to the customer bypassing retail. Usually done through an online site.

Retail Selling: Selling through a brick and morter store.

Branding:  is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, taglines, jingles or mascots.

Emotional Branding: finding ways to connect with the customer through storytelling

 

Entrepreneurship Continued

 

We will read through the Entrepreneurship article and then you will ask yourself he question: Do I have what it takes to be an entrepreneur? You will use the information you have discovered through the videos and what you know about yourself. Be realististic! This will be marked out of 10 and you should have a minimum 5 points with examples to back up your thoughts. TYPED Along with this, you should hand in your film note taking sheet from yesterday for 10 marks.

LINK to Article:Do you have what it takes to be a successful entrepreneur?

A look at young entrepreneurs

 

https://www.pocketsocks.com/

Nov 18/19

Update of Assignments handed in so far.

• I moved Lululemon to term 2 ( if you do not have it done, hand it in asap) 20 marks
• 30 sec video ad plus planning sheets 30 marks ( 10 marks for outline sheet)
• Persuasion film question sheet 10 marks
• Market Research Group Question sheet 10 marks

Because everyone did so well on the debate, I will not collect your written arguments for marks. You all showed me you were prepared and engaged.

Market Research: Hand this assignment in as a group, or individually. Make sure your name goes on the sheet.

Prices: Creators Chicago Mix $5.19, Orville Theatre Butter $3.00, Smartfood $4.99 Bad Monkey$4.33

Market Research Product Testing Assignment:

The main purpose of this survey was to find out if Bad Monkey popcorn is a decent product and if anything needs to improve. I plan on sending them your findings.

 As a group try to gleam some information from your surveys. What were your findings? Most popular flavour? Least favourite? Were there any trends?( example girls liked certain flavours etc) Is popcorn even a popular snack food choice for teens? ( I heard groups discussing this yesterday)

 What tips would you give to Bad Monkey about their packaging, flavours and quality of their product compared to other brands? What seems to be the sweet spot for price for the larger bags of popcorn? Is it important to see the product through the packaging? Would the popcorn sell more in smaller bags why/why not? Think like a consumer, but also like a company who has just been given some very valuable product information.

Link to Bad monkey Website:https://badmonkeypopcorn.com/

The main goal and objective of a market survey is to collect data surrounding a target market such as competitor analysis, pricing trends, and customer expectations. Whether you are leading a startup company or a tenured business, it is important to understand the needs of your customers.

Understanding Market Research

Advertising in Schools Pro and Con

Video on how to create an argument.

The question is: Should we allow advertising in schools? 

The debate will run as follows:

• Speaker from each side will introduce the main arguments
• Back and forth arguments/rebuttals from various group members
• (Have your points organized)
• Speaker from each side to make final concluding statements
• Q and A from the teacher and the group

Here are a few links to help you out. Be prepared to argue against the points that the other side is making.(prepare a rebuttal)

You may need to do some research!

LINK: Read this on the pros and cons of advertising in schools.

An academic paper on the pros and cons of advertising in schools

https://www.schoolmoney.org/should-ads-be-allowed-in-schools/

the argument for advertising in schools

An Intro to the issue

link to some US corporate agreements

 

Matt Damon endorses crypto

Please note: I am not endorsing crypto currency or NFT's, but simply trying to educate and create an awareness around it so students can equip themselves for the future and dig into this topic more for themselves.

Ad age: matt Damon crypto endorsement ( Crypto.com)

What is Cryptocurrency?

What stage of adoption in crypto in?

What is an NFT?

NFT an introduction

NFT info

creature NFT

OPEN SEA ( creature NFT)

NFT Now

Monster NFT Game

Time to work on old work, Persuader Questions or get a start on your ad videos

Persuasion: Film

LINK to VIDEO:https://www.pbs.org/wgbh/frontline/film/showspersuaders/ 

Advertising: Persuasion and the Advertising Industry

1. How does the advertising guru say that cults and brands are similar?

2. What is emotional branding?

3. What does the one marketing/advertiser consider a "love mark" brand?

4. What is the ultimate in product placement?

5. Explain what a focus group is and what its purpose is?

6. According to marketers/advertisers,"only thinking about yourself makes you a better_______________."

7. How is today's consumer ( especially gene and millennials) different from consumers of the past?

8. Marketing is not just about selling products, what else can be marketed or advertised?

9. Look at 2-3 luxury TV commercials ( fragrance, luxury car, diamonds) and write down all of the concepts or ideas that are connected with LUXURY.

Wed. continue working on film sheet in class, introduction of video ad assignment and criteria.

Thurs/Fri work on script and filming for ad.

Week of Nov1 Advertising

 

Deadline for Term 1 work is this Friday at 4 pm. If you are going  to be later send via email on the weekend. Sun eve 4 pm will be the last opportunity to get work in. If you have more than 3 missed assignments or are failing the course, I will hand out an Incomplete form on Mon. with 2 more weeks of time to get the assignments in.

Advertising is how a company encourages people to buy their products, services or ideas. ... An advertisement (or "ad" for short) is anything that draws good attention towards these things. It is usually designed by an advertising agency for an identified sponsor, and performed through a variety of media.

Advertising includes messages that your company pays for, delivers through a mass medium and uses to persuade consumers to make a purchasing decision. The three general ad objectives are to inform, to persuade and to remind customers about the product and its benefits compared to those of competitors.

Types of advertising
⦁ Newspaper. Newspaper advertising can promote your business to a wide range of customers. ...
⦁ Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. ...
⦁ Radio. ...
⦁ Television. ...
⦁ Directories. ...
⦁ Outdoor and transit. ...
⦁ Direct mail, catalogues and leaflets. ...
⦁ Online.

 The Advertising & Marketing Campaign Representative will help assist our client’s marketing and sales department with executing incredible, high-quality, imaginative residential advertising campaigns! This firm needs a dedicated, reliable, and professionally minded individual who is looking to expand their marketing, advertising, and management experience and skill set.

Advertising Salary Range: $32-100,000
Advertising career: Desirable Personality Traits:
⦁ Obsessively customer and client focused
⦁ Self-starter with an aggressive work ethic that appreciates constant improvement
⦁ Outgoing personality that is both personable and engaging
⦁ Excels calmly under pressure and is able to manage and compartmentalize potential issues in order to meet deadlines and leave customers both feeling heard and cared for
⦁ Strong eye for detail that sees what needs to be done and an ability to anticipate client needs
Key Responsibilities of the Advertising & Marketing Campaign Representative:
⦁ Provide brand presentations face-to-face with consumers during residential advertising campaigns to educate them on client services and create a positive brand experience.
⦁ Manage campaign set up including assisting with logistics and developing advertising campaign
⦁ Record data and information from advertising campaigns to track advertising campaign success.
⦁ Our client provides all training which means you don't need any experience. However, the following experience and skills would be a benefit.

TV and You Tube commercials

The best commercials don't just sell a product or service; they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a storyline to which your audience can relate and connect.

5 Tips for Creating an Effective TV Commercial

1. Represent Your Brand Clearly

   Using both verbal and visual cues, your brand’s name, logo and perhaps even the product itself should be conveyed throughout the commercial. Don’t be secretive and wait until the end of the ad to show your brand’s face. But do be tasteful about it.

2. Create a Storyline

   The best commercials don’t just sell a product or service; they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a storyline to which your audience can relate and connect.

3. Develop a Signature Character or Theme
   

   Each of the example commercials listed above aren’t simply one-off ads. Instead, they are a series of ads that carry the same them or characters throughout. These characters or theme will fortify the audience’s connection with your brand.

4. Keep it Simple

   You only have 30 to 60 seconds to get your message across and form a connection with your audience. Sometimes even less if you do not hook your viewer. Keep the overall concept and storyline of your commercial simple.

5. Don’t Cut Corners
   

   Quality is an essential element of an effective TV ad. Quality doesn’t necessarily mean you have to empty your pockets. But the commercial should be professional and of high quality.

• But one common factor among all ads which go on to become iconic, successful or not, is that they get noticed. They stand out among the other advertisements, media and content competing for the audience’s attention. And people are willing to engage with them. 

• In today’s fast-moving and cluttered media environment, people can choose to engage with or skip, thumb through and ignore content. Getting people to watch or read your ad can be a challenge. Just look at the average view time of your digital video ads as proof! 

What kind of ads attract your attention? What makes this ad memorable, one you would be interested to watch?

Fri Oct 30

 https://www.cbc.ca/dragonsden/pitches/bad-monkey-popcorn

website:https://badmonkeypopcorn.com/pages/our-story

Halloween Special

Update on how the company is doing

Brainstorm Ideas for school business

Find an appropriate video ad to show to the class fo next Tues.

Thurs Oct 28 Incredible Eats

 https://incrediblespoon.com

The Promotions Mix

Tues Oct 26

 NOTE to class: We will continue Sugru presentations when Ms Chase returns.

Link to Lululemon History Read out to class

https://info.lululemon.com/about/our-story/history

Watch video

Check out Lululemon's website here: lululemon Website

Understanding how a company presents itself to the customer is an important part of business. Move your way through the Lululemon website and answer the following questions. This assignment will be marked out of 10 and handed in. To be done individually or in partners.

For students who have analyzed this company before ( last year's group) choose your own large company and answer the following questions around that company.

Lululemon Analysis (20 marks)  

PLEASE TYPE YOUR RESPONSES ON A SEPARATE SHEET 

A lot of the information to answer these questions can be found at the bottom of the website, 

 

1. What does Lululemon sell? ( List a few sample products) 

2. Who is their target market? (sex, age etc) Is there more than one target market? Give details. Do you think Lululemon provides products men would buy?

3. List the positives of the website, what works? (2-3 points) 

4. What could be done better on the website? (list 3 points) 

5. Do you think they use effective photos to advertise their products? 

6. Is there an obvious mission/slogan/manifesto that Lululemon has, if so what is it? 

7. What is the company's return policy like? How important you think this to online shoppers?

8. What do you the purpose of the community section is on their site? 

9. Do you think the community section of their site is effective...explain your reasoning. why/why not? 

10. List the programs the company is involved in. What do you think is effective about these programs, do you think they are in line with the company’s goals? 

( diversity and body positivity)

11. What makes a business a good corporate citizen? List 3 ways that Lululemon is a good corporate citizen.  

12. Do you think the prices for items are reasonable and in line with other competitor's products? Give details by searching competitors products. 

13. What promotions if any, does Lululemon offer at this time.

14. What kind of jobs would be available in this company? Is this a company you would want to work for? Explain why or why not. 

15. Check out the investor's section, what is the company's stock price today?

16. Check out Lululemon’s Social Media sites, are the sites working, do they have engaged followers? How do you know if the followers are engaged?