Entrepreneurs Videos

 VIDEO: SOCK POCKET

https://wisepocketproducts.com/

Questions for Sock Pocket

1. How old is this entrepreneur?

2. What is a prototype?

3. What is the wholesale cost of the product?  What is she selling the product to the customer for?

4. The Sharks made an offer to be a partner in the company, and offered $30,000 for 33.3% of the company. But Sohie did a counter offer which was:

5. What new product does this company have coming soon?

6. What problem did Sophie solve?

 

 

 

 Social Media Campaign

Social media marketing is the use of social media platforms and websites to promote a product or service.

In pairs: You will be creating a Social Media campaign. Your campaign should cover 4 social media platforms with 10 ads (one of the ads should include a 30 sec video).

Follow the 5 stages of a social media campaign

·         Stage 1: Awareness. The journey begins at the top of the funnel. ...

·         Stage 2: Consideration. After awareness, buyers transition to the consideration stage. ...

·         Stage 3: Conversion. ...

·         Stage 4: Engagement. ...

·         Stage 5: Advocacy.

How to Create a Social Media Marketing Campaign

1.      Research your competition.

2.      Craft your strategy.

3.      Appeal to your target audience.

4.      Choose your content type and format.

5.      Manage your campaign strategy's results.

6.      Promote your content.

7.      Promote one message throughout your campaign.

8.      Balance your promotional and non-promotional content.

The presentation should be done on PowerPoint; the slides should consist on the following:

·         Introduction of your brand

·         Description of your campaign/Idea

·         Display your 10 Ads (one of the ads should include a 30 sec video)

·         Show us your 4 selective social media platforms

·         Specify one of the three persuasive techniques in Advertising and why you have chosen it. (You can find the definitions below)

Persuasive Techniques in Advertising

 

The persuasive strategies used by advertisers who want you to buy their product can be divided in to three categories:

 

Pathos: an appeal to emotion

An advertisement using pathos will attempt to evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi. Other times, advertisers will use negative emotions such as pain: a person having back problems after buying the “wrong” mattress. Pathos can also include emotions such as fear and guilt: images of a starving child persuade you to send money.

Logos: an appeal to logic or reason

An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the “straight facts” about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.

 

Ethos: an appeal to credibility or character

 

An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. Ethos often involves statistics from reliable experts, such as nine out of ten dentists agree that Crest is the better than any other brand or Americas dieters choose Lean Cuisine. Often, a celebrity endorses a product to lend it more credibility: Catherine Zeta-Jones makes us want to switch to T-Mobile.  

 

 

Social Media Presentation

in Pairs: Social Media Marketing POWERPOINT Presentations

The presentation should be done on PowerPoint; the slides should consist of the following:

·         Introduction, Photo of the Symbol, Description of the media outlet

·         Basically, show its features and how it works.

·         History

·         User base/demographics, how many people are on the platform, what    age, etc.

·         How is it used/break down the elements of the platform (show visual examples)

·         Find a business and show how the business is creating organic content (screenshot)

·         With this same business show what their ads look like (screenshot)

·         Show samples of user content

·         Benefits and Negatives

·         Please include a References slide so I can check where you got your info from

Criteria for Marking:

·         Make the slides easy to read, choose contrasting colors.

·         Insert good sized images so they can be seen.

·         Write in point for/bullets.

·         Keep it simple, you can say more in the presentation, but everything does not have to go on the slides.

·         Each person in the group is responsible for at least one slide and needs to speak in the presentation.

·         Make sure you are organized, speak loudly and concisely.

To be presented to the class, each person taking a turn to speak: 

Instagram: 

You Tube: 

Facebook: 

Pinterest: 

TikTok: 

Podcasts: 

Twitch:

Twitter:

Spotify:

Linkedin:

Snapchat or other chat Quora/Reddit:

Other:

 

WHAT IS GREENWASHING? 

Greenwashing is the process of conveying a false impression or misleading information about how a company's products are environmentally sound. Greenwashing is an unsubstantiated claim to deceive consumers into believing that a company's products are environmentally friendly or have a greater positive environmental impact than what is true.

In addition, greenwashing may occur when a company attempts to emphasize sustainable aspects of a product to overshadow the company's involvement in environmentally-damaging practices. Performed through the use of environmental imagery, misleading labels, and hiding tradeoffs. 

Links to articles:  Greenwashing a definition. 10 worst Greenwashing Companies

Greenwashing in Canada.   Coffee pods not biodegradable as promoted

KEY TAKEAWAYS

• Greenwashing is an attempt to capitalize on the growing demand for environmentally sound products.
• Greenwashing can convey a false impression that a company or its products are environmentally sound.
• Critics have accused some companies of "greenwashing" to capitalize on the socially responsible or ESG investing movement, misleading the public to make a business seem more environmentally friendly than it is.
• Genuinely green products or businesses back up their claims with facts and details

You are to watch the following videos and take notes. After watching, ( and potentially rewatching on your own) I would like you to respond to the videos and do a little extra research on your own. ( See links)
A response can be any of the following: Length:1 page typed in length. 

Please include any sources you might have used at the end of your response.

• What did you think about the info? Does the info make you concerned, angry, surprised etc.?
• Do you have any further information to add to what you watched?
• Do you agree, disagree with the info presented?
• Does the video make you think about some aspect of the bigger picture? Your own buying patterns? 
• What opinions do you have about what you heard/viewed?
• How do you feel about company's who are using greenwashing as a promotional technique? Are they being real and doing it for the right reasons?
• Are companies trying to persuade customers by greenwashing as a strategy to get people to buy their products?
• What does the video say to you as a consumer? Do the films raise any questions for you?

 West Coast Lifestyle

In pairs: Each member creates a logo for a new clothing brand. As a group you will decide the logo that works best to represent the brand. Please provide a copy of all three logos and then explain why you chose the one you did to present to the company.

Client Information: Westcoast Wear

·         Company is based on Vancouver Island

·         It creates a line of outdoor clothing: rain jackets, hoodies, sweatpants, hats/touques

·         The mission of the company is to "enjoy the outdoors in any weather"

·         The company believes in the beauty of west coast living

·         1 percent of profits will go to an ocean cleanup organization

·         The company likes the colours blue, purple and yellow

·         The target market is 25-45 and is focused on BC buyers

 

You will create 3 logo designs for Westcoast Wear Company. Once you create your logos, you will apply them to a T-shirt, hoodie, and head ware. You can find the AI (Illustrator) files in the M:Drive.

Create a mini PowerPoint showcasing your 3 logos and the one you chose along with a pitch to the company CEO about the beauty of your logo and why it is a good fit for the new company.

East Coast Lifestyle

Marketing Mag: On Alex McClean

Read this article from the Toronto Star

link to Eastcoast website

 

Behind the Brand: East Coast Lifestyle  (On your own) 20 marks 

Please answer questions on a separate piece of paper TYPED IS BEST

1. 1. Explain how Alex McClean got started as an entrepreneur. 

2. 2. What was the most difficult thing he had to overcome as an entrepreneur? 

3. 3. What was Alex’s original career choice? 

4. 4. Alex was smart enough to realize he could not do everything himself, what positions did he hire people for? 

5. 5. What achievements has Alex gained since starting his business? 

6. 6. Collaborating in business is a smart idea, what collaborations has East Coast Lifestyle entered into? (list as many as you can find) 

7. 7. As a business, Alex continues to work on improving his business. What things have been essential for him to continue working on in order to maintain success? 

8. 8. When it comes to business management and hiring how are Johnny Cupcakes, and East Coast Lifestyle similar? 

9. 9. How much money did Alex use to start his business? 

10. 10. List 5 clothing products Eastcoast Lifestyle sells, and 5 product items they sell. 11. 11. 11. Evaluate the quality and efficiency of the website. What works, what could be improved upon? 

12. 12. List  3 of ECL’s collaborations. 

13. 13. Who do you think is ECL’s target market? (be specific) 

14. 14. List a number of places where his clothing can be purchased. 

15. 15. How does Eastcoast Lifestyle give back to the community? ( use research and his website) 

16. 16. What spin off’s of ECL has Alex entered into? (see podcast video) 

17. 17. Explain using examples why do you think ECL is so successful?