1. Watch 2 min video on how to spot fake reviews on Amazon.
2. Continue working on Fake Review sheet questions 4-8. To be taken up at the end of class or Friday in class.
3. Work on any old assignments that need to be handed in. The Founder and/or Debate sheet ( 3 points for your side of the argument)
Fake Reviews: How they effect business? Handout
How do you know if an online review is fake?
Who is faking reviews and why? What about fake followers?
1. Go to www.canadiantire.ca or another online retailer.
Find a product with amazing reviews, name it and provide 2 positive reviews for it
Find a poorly rated product. Name the product and copy 2 negative reviews for it.
Marketplace Investigation Video:
Faking Online Reviews
• This investigation reveals an entire industry devoted to helping businesses mislead customers.
• The better the reviews, the more we trust a business.
• Marketplace went undercover posing as a new business to discover how companies can buy a positive reputation online.
There are people online who you can hire to write fake reviews for your business
They will write a fake review for you for $5
They will write them on sites such as Yelp, Google or consumer sites
Yelp caught 2 out of 3 of the fake reviews
Urban Spoon and Google didn’t find any of the fake reviews on their sites
Fiverr. com
2. Search product reviews or business reviews
List 2 usernames/people who provide this service.
For each...
How much does it cost?
How do they describe what they do?
What other services does Fiver provide?
Summary Questions
Why do People trust reviews more than traditional advertising?
What do you predict will happen in a few years with regard to online reviews? (things to consider...will governments get more involved? Will people continue to trust reviews as much as they currently do?)
Atomic Habits: If time, start 1 min in and go for 10 min. Will finish on Friday
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