Promotional Campaign

 

Promotional Campaign: A promotional plan is a valuable marketing tool when it comes to launching a new service or product. In a group of 3-4, you are to create a promotional video to introduce a product. Keep it short 40-60 seconds. Try to integrate what you have learned so far. Take into consideration the 7 steps that will get your campaign off to the right start. Determine your promotion mix (number 4 below). 

When planning a promotional campaign, keep in mind that a successful campaign achieves all of the following desired outcomes and goals:

• Your promotional message reaches your intended and targeted audience.
• Your audience understands your message, and the message is simple
• Your message stimulates the recipients, and they take action

The question is: How you achieve these outcomes with your campaign? 

The process is natural, but it takes “planning” time. Here are seven steps that will get your campaign off the right start.

1.- Assess Marketing Communication Opportunities
2.- What communication channels will you use?
3.- Determine your objectives
4.- Determine your promotional mix
5.- Develop your promotional Message ( slogan)
6.- Develop the promotion budget
7.- Think about how will determine the campaign's effectiveness