VIDEO: SOCK POCKET
1. How old is this entrepreneur?
2. What is a prototype?
3. What is the wholesale cost of the product? What is she selling the product to the customer for?
4. The Sharks made an offer to be a partner in the company, and offered $30,000 for 33.3% of the company. But Sohie did a counter offer which was:
5. What new product does this company have coming soon?
6. What problem did Sophie solve?
Social Media Campaign
Social media marketing is the use of social media platforms
and websites to promote a product or service.
In pairs: You will be creating a Social
Media campaign. Your
campaign should cover 4 social media platforms with 10 ads (one of the ads
should include a 30 sec video).
Follow the 5 stages of a social media campaign
·
Stage 1: Awareness. The journey begins at the top of the funnel.
...
·
Stage 2: Consideration. After awareness, buyers transition to
the consideration stage. ...
·
Stage 3: Conversion. ...
·
Stage 4: Engagement. ...
·
Stage 5: Advocacy.
How
to Create a Social Media Marketing Campaign
1. Research your competition.
2. Craft your strategy.
3. Appeal to your target
audience.
4. Choose your content type
and format.
5. Manage your campaign
strategy's results.
6. Promote your content.
7. Promote one message
throughout your campaign.
8. Balance your promotional
and non-promotional content.
The presentation should be done on PowerPoint; the
slides should consist on the following:
·
Introduction of your brand
·
Description of your campaign/Idea
·
Display your 10 Ads (one of the ads should include a 30 sec video)
·
Show us your 4 selective social media platforms
·
Specify one of the three persuasive techniques in Advertising and why you
have chosen it. (You can find the definitions below)
Persuasive
Techniques in Advertising
The persuasive strategies
used by advertisers who want you to buy their product can be divided in to
three categories:
Pathos: an appeal to emotion
An advertisement using pathos will attempt to evoke an emotional response in
the consumer. Sometimes, it is a positive emotion such as happiness: an image
of people enjoying themselves while drinking Pepsi. Other times, advertisers
will use negative emotions such as pain: a person having back problems after
buying the “wrong” mattress. Pathos can also include emotions such as fear and
guilt: images of a starving child persuade you to send money.
Logos: an appeal to logic or reason
An advertisement using logos will give you the evidence and statistics you need
to fully understand what the product does. The logos of an advertisement will
be the “straight facts” about the product: One glass of Florida orange juice
contains 75% of your daily Vitamin C needs.
Ethos: an appeal to credibility
or character
An advertisement using
ethos will try to convince you that the company is more reliable, honest, and
credible; therefore, you should buy its product. Ethos often involves
statistics from reliable experts, such as nine out of ten dentists agree that
Crest is the better than any other brand or Americas dieters choose Lean Cuisine.
Often, a celebrity endorses a product to lend it more credibility: Catherine
Zeta-Jones makes us want to switch to T-Mobile.
Social Media Presentation
in Pairs: Social
Media Marketing POWERPOINT Presentations
The presentation should be done on PowerPoint; the slides should consist of the
following:
·
Introduction, Photo of the Symbol, Description of the media outlet
·
Basically, show its features and how it works.
·
History
·
User base/demographics, how many people are on the platform, what age, etc.
·
How is it used/break down the elements of the platform (show visual
examples)
·
Find a business and show how the business is creating organic
content (screenshot)
·
With this same business show what their ads look like (screenshot)
·
Show samples of user content
·
Benefits and Negatives
·
Please include a References slide so I can check where you got
your info from
Criteria for Marking:
·
Make the slides easy to read, choose contrasting colors.
·
Insert good sized images so they can be seen.
·
Write in point for/bullets.
·
Keep it simple, you can say more in the presentation, but everything does
not have to go on the slides.
·
Each person in the group is responsible for at least one slide and needs
to speak in the presentation.
· Make sure you are organized, speak loudly and concisely.
To
be presented to the class, each person taking a turn to speak:
Instagram:
You
Tube:
Facebook:
Pinterest:
TikTok:
Podcasts:
Twitch:
Twitter:
Spotify:
Linkedin:
Snapchat
or other chat Quora/Reddit:
Other:
