Social Media Campaign

Social media marketing is the use of social media platforms and websites to promote a product or service.

In pairs: You will be creating a Social Media campaign. Your campaign should cover 4 social media platforms with 10 ads (one of the ads should include a 30 sec video).

Follow the 5 stages of a social media campaign

·         Stage 1: Awareness. The journey begins at the top of the funnel. ...

·         Stage 2: Consideration. After awareness, buyers transition to the consideration stage. ...

·         Stage 3: Conversion. ...

·         Stage 4: Engagement. ...

·         Stage 5: Advocacy.

How to Create a Social Media Marketing Campaign

1.      Research your competition.

2.      Craft your strategy.

3.      Appeal to your target audience.

4.      Choose your content type and format.

5.      Manage your campaign strategy's results.

6.      Promote your content.

7.      Promote one message throughout your campaign.

8.      Balance your promotional and non-promotional content.

The presentation should be done on PowerPoint; the slides should consist on the following:

·         Introduction of your brand

·         Description of your campaign/Idea

·         Display your 10 Ads (one of the ads should include a 30 sec video)

·         Show us your 4 selective social media platforms

·         Specify one of the three persuasive techniques in Advertising and why you have chosen it. (You can find the definitions below)

Persuasive Techniques in Advertising

 

The persuasive strategies used by advertisers who want you to buy their product can be divided in to three categories:

 

Pathos: an appeal to emotion

An advertisement using pathos will attempt to evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi. Other times, advertisers will use negative emotions such as pain: a person having back problems after buying the “wrong” mattress. Pathos can also include emotions such as fear and guilt: images of a starving child persuade you to send money.

Logos: an appeal to logic or reason

An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the “straight facts” about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.

 

Ethos: an appeal to credibility or character

 

An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. Ethos often involves statistics from reliable experts, such as nine out of ten dentists agree that Crest is the better than any other brand or Americas dieters choose Lean Cuisine. Often, a celebrity endorses a product to lend it more credibility: Catherine Zeta-Jones makes us want to switch to T-Mobile.