Overview of how the stock market works. Shopify stock, Amazon
What motivates people to buy?
It is important to figure out buyer motivation. Are they buying because of a need, want or a combination of both. Here is a list of some other reasons why people buy.
- to enhance status
- to make a dream come true (disney vacation, dream car)
- to make amends
- to be defiant
- to feel good
- to feel safe
- to forget problems
- to make a statement
- to reward ourselves ***
Towards a Definition of Marketing ( Video we watched in class)
From the video: Marketing is communicating value to the customer!
“The aim of marketing is to know and understand the customer so well the product or service fits and sells itself.”
~ Peter F. Drucker
Marketing is about deep psychological understanding of customer needs. Steve Jobs had this gift better than almost any. Every innovation in the history of the world combined an uncanny understanding of human needs and the innovative vision to deliver it.
If business is composed of marketing and innovation, and marketing is about deep customer insights, then marketing is the job of every employee.
The brands who win more customers are the ones who put their customers ahead of their desire to sell more stuff.
When given a choice, we only buy from brands we know, like and trust!
Show clip from this site...Marketing Past/Present
https://marketinginsidergroup.com/strategy/what-is-marketing/
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