“If you really look closely, most overnight successes took a long time.” – Steve Jobs
We only see the success after it’s been reached. Like a tree that reaches the clouds, the roots that hold it up are invisible. They’re beneath the ground, having spent years digging through the hard ground to stabilize and feed the tree’s growth.
SELLING: an art and a science
Without knowing how to actually do a sales pitch, you were asked to sell a pencil to your customer based on what we have learned so far.
Things we have learned about why people buy.
- customers want to feel significant
- find out what problems they have and solve them
- provide value
- meet any one of their needs (Maslow)
- Give them more than any other company
Pencil Pitch: Group assignment
Who is Dan Lok? He is an award-winning multi-millionaire who was born on the 24th of November 1981 in Hong Kong, China. Today, the 37-year-old man is a mentor, author, YouTuber, copywriter, entrepreneur, business coach, and marketer who resides in Vancouver, Canada. His nationality is Chinese-Canadian.
The 4 P's of Marketing: An introduction. Review Handout
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