Thursday, 1 September 2022

Welcome to Marketing/Entrepreneurship

 Course Outline Marketing 11 and Entrepreneurship 12

Teacher: Ms. Chase Room 506

Overview 

  • Understanding what Marketing is and how to promote a product (Marketing Mix) 

  • Product research, ideation, life cycle, and evaluation  

  • The role of advertising and social media marketing in business 

  • Ethics in Business and Marketing 

  • Understanding business, entrepreneurial opportunities, and the careers of Marketers and Entrepreneurs

     

Core Competencies 

  Communication, both individual and within a group 

  Critical and Creative Thinking 

  Personal and Social skills 

  Emotional Intelligence 

 

Basic Units of Study 

The two courses will be delivered in a combined format since Entrepreneurs need to fully understand how to market and Marketers need to understand small businesses. 

  1. Marketing an Introduction: What is Marketing, Marketing Mix, Marketing Terminology, New Product Development, Supply and Demand, target market. 

  1. Entrepreneurship an Introduction: Definition, Traits of an Entrepreneur, Interview with Gary V, Johnny Cupcakes, a look at young entrepreneurs, Dragon’s Den, understanding the pitch. 

  1. Creative Challenges: Working in a group and understanding group roles, learning how to generate ideas, benefits of divergent groups. 

  1. Marketing Ethics: Understanding the importance of business ethics, social issues and marketing, case studies. 

  1. Advertising: types of advertising, benefits of advertising, creating a product ad 

  1. Social Media Marketing: Facebook, Instagram, Twitter, Blogger, You Tube, Linked-In Pinterest, Google plus etc. 

  1. E-commerce: Understanding e commerce 

  1. How to start a Business: Product research , how to create a business plan 


Expectations: 

  • All assignments are typed unless it is an in class group assignment or worksheet. 

  • Everyone is on TEAMS and responds and checks teams regularly so you can communicate with each other and the teacher 

  • You are aware of and refer to our class blog at least once per week 

  • You are expected to continue to complete work when you are away 

  • You consistently do your best to get work in on time. If you miss handing in 3 assignments in a row, you will be given an I form, and a call will go home unless you speak to me about why the work is late/have a good reason.

  • Time will be given in class to complete work, if you have your own laptop or phone, bring to class to use 

  • Regular misuse of phones is not acceptable. 

 

It is my philosophy and hope to provide you with a useful, hands on course that will arm you with some basic business knowledge and a skill set that you can use in your life right now. I am a big believer in “side hustles” and believe you are all capable of creating your own business. 


Partner Interviews

1. What were you up to this summer?

2. Favourite spot in the Comox Valley?

3. 3 interesting facts we should all know about you.


Intro Sheet

What are your expectations for the course and why did you decide to take the course? How do you learn best? Anything I should know about you...learning difficulties, job, taking a heavy load this semester, on a sports team/club?

(Please hand in)

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