You are to watch the video documentary on Coca Cola which unveils the history of Coke as a brand.
Answer the following questions and be prepared to discuss on Friday in class. When finished continue working on your Social Media Marketing project which will be presented on Tues or your Instagram ad which I would like handed in via document on email or printed by Monday.
Questions:
1. What was the initial way that Coke started advertising.
2. What important lesson was learned about contracts with regard to Coke.
3. How did things shift for Coke during war times?
4. What 2 countries in the world DO NOT sell coke?
5. We will be doing a debate very soon on Advertising in schools, how did Coke take advantage of this opportunity?
6. What illusion was Coke trying to create by sponsoring athletes to use its products?
7. What kind of negative things has Coke been involved in over the years?( list 3 things)
8 Comment on this quote: "It's not about what your product really is, it's about what your customer thinks your product is. It is what your product represents." What does Coke represent to the people?
9. Even though the new Coke tasted better, why was there such a backlash against it?
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