Definitions

• User generated content
• SEO
• Brand storytelling
• Content Marketing
• Big Data
• Growth Hacking
• Gamification
• Deliverables
• Conversion
• Customer Lifetime Value

What makes a good advertisement? ( Brainstorm in Groups) 10 min min 10 things

You are being asked what appeals to people in advertising?

Questions:

1. List a number of health concerns with high fructose corn syrup.

2. Discuss the strategies used to entice millennials to drink Coke in Australia.

3. Do you think this commercial is effective, why  or why not explain. How would you change the ending to make it better.

4. What is really being sold in the hot day need a coke commercial?

5. Commercial #4 and #5 are different yet similar. Explain the differences.

6. Do you think commercials are all going to be AI generated in the future? Can you tell the difference?

                                      

Coke commercials

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