30 sec commercial

 

5 Tips for Creating an Effective Commercial

1. Represent Your Brand Clearly

   Using both verbal and visual cues, your brand’s name, logo and perhaps even the product itself should be conveyed throughout the commercial. Don’t be secretive and wait until the end of the ad to show your brand’s face. But do be tasteful about it.

2. Create a Storyline

   The best commercials don’t just sell a product or service; they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a storyline to which your audience can relate and connect.

3. Develop a Signature Character or Theme
   

   Each of the example commercials listed above aren’t simply one-off ads. Instead, they are a series of ads that carry the same them or characters throughout. 

4. Keep it Simple

   You only have 30 to 60 seconds to get your message across and form a connection with your audience. Sometimes even less if you do not hook your viewer. Keep the overall concept and storyline of your commercial simple.

5. Don’t Cut Corners
   

   Quality is an essential element of an effective ad. Quality doesn’t necessarily mean you have to empty your pockets. But the commercial should be professional and of high quality.

• But one common factor among all ads which go on to become iconic, successful or not, is that they get noticed. They stand out among the other advertisements, media and content competing for the audience’s attention. And people are willing to engage with them. 

Ad Assignment

Ad Assignment: You and your partner are to create a 30-60 sec ad that focuses on selling your product or service to the class. You need to write a script/complete a storyboard for the commercial that should be typed and handed in to me when you present your commercial. I suggest videoing and editing on your phones using CapCut.

This assignment is due before Christmas.

Criteria

30-60 sec in length

well thought through/themed

check in with teacher as the commercial progresses

showcases product well

includes music or voice

has a logo, slogan or jingle that is incorporated into the ad

filming is not bouncy and is well framed

the commercial is edited and shots are short

leave 3-5 sec at the end of the commercial