Definitions:
Demographics is the study of a population based on factors such as age, race, and sex. Demographic data refers to socio-economic information, employment, education, income, marital status, birth and death rates.
Psychographics is a qualitative method used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.
Presentation of PowerPoint presentations: A review of buyer motivation 20 marks
What factors cause someone to buy a particular product?
Make sure students have handed in Innovative product assignment. 10 marks
A look at The Hundreds video ( link is on the post below)
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