Marketing: A Definition
In 2017 The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets.
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service.
Marketing is the activity, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Entrepreneurship: A Definition
Entrepreneurship is the activity of setting up a business, taking on financial risks in the hope of gaining profit.
entrepreneurship as the process of designing, launching and running a new business.
A person who undertakes the risk of starting a new business venture is called and entrepreneur. An entrepreneur creates a firm, which aggregates capital and labor in order to produce goods or services for profit. Entrepreneurship is an important driver of economic growth and innovation.
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