The Week in Review
This week we looked at the Marketing Mix and dealt with the concept of product. Students had the opportunity to understand first hand how creating a new product works by experiencing it first hand in our cardboard box group challenge. We watched how Jonny Cupcakes turned himself into an entrepreneur by launching an innovative t-shirt company. We also added to our Marketing/Entrepreneurship definitions and are now up to almost 12 business definitions. We discussed buyer motivation and handed in a one paragraph assignment on your own reasons on what motivates you to buy products. The final assignment for the week was to check out Indiegogo and Kickstarter and find a product that you think will be successful and answer a few questions about it.
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