Outline of Monday's class:
- Finish up final group presentation
- Innovative products video ( see Friday's post)
- Homework Assign: problem.....product idea HAND IN
- Demographics and Psychographics
- Hand out review sheet
What are Demographics? Demographics describe who we are as individuals, for example: ethnicity, age/generation, gender, income, marital status, education, and homeownership.
What are Psychographics? Psychographics is the study of consumers based on their activities, interests, and opinions, values and behaviours. (AIOs). It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviors.
Tues/Wed: Prepare for test ( time to work in class), we will review the sheet during part of Wed.'s class. and have an introduction on Kickstarter and Indiegogo
Thurs.: Test
Friday: Time to work on Kickstarter/Indiegogo assignment/Dragon's Den episode
Next week on to Price
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