LINK to VIDEO:https://www.pbs.org/wgbh/frontline/film/showspersuaders/
Advertising: Persuasion and the Advertising Industry
1. How does the advertising guru say that cults and brands are similar?
2. What is emotional branding?
3. What does the one marketing/advertiser consider a "love mark" brand?
4. What is the ultimate in product placement?
5. Explain what a focus group is and what its purpose is?
6. According to marketers/advertisers,"only thinking about yourself makes you a better_______________."
7. How is today's consumer ( especially gene and millennials) different from consumers of the past?
8. Marketing is not just about selling products, what else can be marketed or advertised?
9. Look at 2-3 luxury TV commercials ( fragrance, luxury car, diamonds) and write down all of the concepts or ideas that are connected with LUXURY.
Wed. continue working on film sheet in class, introduction of video ad assignment and criteria.
Thurs/Fri work on script and filming for ad.
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