Ms Chase is sick today and will likely be away Tues. as well. We will do the homework check for the advertising assignment on Wed and continue with advertising then. For today and Tues we will shift to learning about Entrepreneur Alex McClean who started up his business as a class project when he was in university.
You are to watch as a class the first three videos ( they are about 12 min in length) Then you should read the article on Alex McClean from the Toronto Star, and then check out the Eastcoast website. You should complete the question sheet on Eastcoast Lifestyle. (Questions are following the videos) Feel free to print to the printer. You will work on this in class Mon and Tues and I would like this assignment handed in by the end of the week.Behind the Brand: East Coast Lifestyle (On your own) 20 marks
Please answer questions on a separate piece of paper TYPED IS BEST
1. Explain how Alex McClean got started as an entrepreneur.
2. What was the most difficult thing he had to overcome as an entrepreneur?
3. What was Alex’s original career choice?
4. Alex was smart enough to realize he could not do everything himself, what positions did he hire people for?
5. What achievements has Alex gained since starting his business?
6. Collaborating in business is a smart idea, what collaborations has East Coast Lifestyle entered into? (list as many as you can find)
7. As a business, Alex continues to work on improving his business. What things have been essential for him to continue working on in order to maintain success?
8. When it comes to business management and hiring how are Johnny Cupcakes, and East Coast Lifestyle similar?
9. How much money did Alex use to start his business?
10. List 5 clothing products Eastcoast Lifestyle sells, and 5 product items they sell. 11. 11. 11. Evaluate the quality and efficiency of the website. What works, what could be improved upon?
12. List 3 of ECL’s collaborations.
13. Who do you think is ECL’s target market? (be specific)
14. List a number of places where his clothing can be purchased.
15. How does Eastcoast Lifestyle give back to the community? ( use research and his website)
16. What spin off’s of ECL has Alex entered into? (see podcast video)
17. Explain using examples why do you think ECL is so successful?
Behind the Brand: East Coast Lifestyle (On your own) 20 marks
Please answer questions on a separate piece of paper.
Explain how Alex McClean got started as an entrepreneur.
What was the most difficult thing he had to overcome as an entrepreneur?
What was Alex’s original career choice?
Alex was smart enough to realize he could not do everything himself, what positions did he hire people for?
What achievements has Alex gained since starting his business?
Collaborating in business is a smart idea, what collaborations has East Coast Lifestyle entered into? (list as many as you can find)
As a business, Alex continues to work on improving his business. What things have been essential for him to continue working on in order to maintain success?
When it comes to business management and hiring how are Johnny Cupcakes, and East Coast Lifestyle similar?
How much money did Alex use to start his business?
List 5 clothing products Eastcoast Lifestyle sells, and 5 product items they sell.
Evaluate the quality and efficiency of the website. What works, what could be improved upon?
List 3 of ECL’s collaborations.
Who do you think is ECL’s target market? (be specific)
List a number of places where his clothing can be purchased.
How does Eastcoast Lifestyle give back to the community? ( use research and his website)
What spin off’s of ECL has he entered into? ( see podcast video)
Explain using examples why do you think ECL is so successful?
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