The Story of Tom's shoes/Bombass: Giving back

 

Shark Tank Christmas

                                 Watch the first pitch only: Beardaments

Working on 30 sec Video Commercial and Debate arguments

Criteria for Commercial

• 30-60 sec in length
• well thought through/themed
• check in with teacher as the commercial progresses
• showcases product well
• includes music or voice
• has a logo, slogan or jingle that is incorporated into the ad
• filming is not bouncy and is well framed
• the commercial is edited and shots are short
• leave 3-5 sec at the end of the commercial
• MAKE SURE YOU HAND IN YOUR SCRIPT/STORYBOARD
• DUE Fri DEC 20 in class presentation

Advertising in Schools Pro and Con

Video on how to create an argument.

Each student will hand in a written response for their side with at least 3 arguments and examples on the day of the debate. Due Tues Dec 16

POINT/PROOF

The debate will run as follows:

• Team leader from each side will introduce the main arguments
• top 3 team members will present their arguments
• Back and forth arguments/rebuttals from various group members
• (Have your points organized)
• Speaker from each side to make final concluding statements

Here are a few links to help you out. Be prepared to argue against the points that the other side is making. (prepare a rebuttal)

You may need to do some additional research!

LINK: Read this on the pros and cons of advertising in schools.

An academic paper on the pros and cons of advertising in schools

sponsorship in schools

https://www.schoolmoney.org/should-ads-be-allowed-in-schools/

An Intro to the issue

okanagon school policy on advertising

Surrey accepts sponsorship from Chevron

Van school district policy on advertising and sponsorships in schools

Toronto school accepts money for computer lab from sponsor

https://www.apa.org/pubs/reports/advertising-children

Check out what people on Quora think about advertising in schools

Do your own research...maybe look at US examples

Branding and Commercial Showcase

 A brand is a product, service, or concept that is distinguished from others so that it can be easily communicated and marketed. Brands are created through design, packaging, advertising, and other elements that set a product apart from its competitors. 

 Brand Identity is created by:

• what does your brand say
• what does your brand value
• how do you communicate your product to the consumer
• how do people feel about your product
• What is the "personality" of your product or business w

30 sec commercial

 

5 Tips for Creating an Effective Commercial

1. Represent Your Brand Clearly

   Using both verbal and visual cues, your brand’s name, logo and perhaps even the product itself should be conveyed throughout the commercial. Don’t be secretive and wait until the end of the ad to show your brand’s face. But do be tasteful about it.

2. Create a Storyline

   The best commercials don’t just sell a product or service; they tell a story. Whether it is a heartfelt story, or a dose of humor or satire, create a storyline to which your audience can relate and connect.

3. Develop a Signature Character or Theme
   

   Each of the example commercials listed above aren’t simply one-off ads. Instead, they are a series of ads that carry the same them or characters throughout. 

4. Keep it Simple

   You only have 30 to 60 seconds to get your message across and form a connection with your audience. Sometimes even less if you do not hook your viewer. Keep the overall concept and storyline of your commercial simple.

5. Don’t Cut Corners
   

   Quality is an essential element of an effective ad. Quality doesn’t necessarily mean you have to empty your pockets. But the commercial should be professional and of high quality.

• But one common factor among all ads which go on to become iconic, successful or not, is that they get noticed. They stand out among the other advertisements, media and content competing for the audience’s attention. And people are willing to engage with them. 

Ad Assignment

Ad Assignment: You and your partner are to create a 30-60 sec ad that focuses on selling your product or service to the class. You need to write a script/complete a storyboard for the commercial that should be typed and handed in to me when you present your commercial. I suggest videoing and editing on your phones using CapCut.

This assignment is due before Christmas.

Criteria

30-60 sec in length

well thought through/themed

check in with teacher as the commercial progresses

showcases product well

includes music or voice

has a logo, slogan or jingle that is incorporated into the ad

filming is not bouncy and is well framed

the commercial is edited and shots are short

leave 3-5 sec at the end of the commercial

Wed.Dec 4

 Today's To Do's

• I am cancelling the Pricing test (Merry Christmas!)
• Complete any old assignments ( Fake Reviews/Ads&ad write-up)
• Make sure you find an interesting commercial and put it onto the Mdrive for Friday
• Complete today's Coke question sheet and and hand it in with your name on it
• Decide who will be your partner for the 30 sec commercial assignment 
• Begin research on Advertising in schools debate For or Against

The History of Coke

1. List 3 of the environmental concerns people have had with Coke?

2. What is the cradle to grave strategy used by Coke?

3. In 1982 Coke bought Columbia films so that they place products into films.Why would Coke want to do this... how does this benefit the brand?

4. What are some of the health issues connected with Coke?

5. Many companies have a number of products that they own, what water product does Coke own?

6. Discuss what came about as a result of The Pepsi Challenge. How did people feel about New Coke?

7. List three interesting facts you never knew before watching this film?

Definitions

• User generated content
• SEO
• Brand storytelling
• Content Marketing
• Big Data
• Growth Hacking
• Gamification
• Deliverables
• Conversion
• Customer Lifetime Value

What makes a good advertisement? ( Brainstorm in Groups) 10 min min 10 things

You are being asked what appeals to people in advertising?

Questions:

1. List a number of health concerns with high fructose corn syrup.

2. Discuss the strategies used to entice millennials to drink Coke in Australia.

3. Do you think this commercial is effective, why  or why not explain. How would you change the ending to make it better.

4. What is really being sold in the hot day need a coke commercial?

5. Commercial #4 and #5 are different yet similar. Explain the differences.

6. Do you think commercials are all going to be AI generated in the future? Can you tell the difference?

                                      

Coke commercials

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