Priority #1: Complete Founder questions in full sentences and make sure they are typed, then hand in on Mon.
1. How do the McDonald Brothers exemplify true entrepreneurial spirit?
2. What were some of the problems the McDonald brothers had when they first started out? How did they problem solve?
3. How did the brother educate their customers when launching the “speedy system.” Why did this system work?
4. Explain what a franchise is and how it works. List an example of a current Canadian Franchise.
5. List two positives and two negatives with franchising. If you were going into business would you choose a franchise or not why?
6. If Ray Croc were alive today how do you think he would reflect on his business dealings and how he treated the McDonald brothers.
7. What are some of the problems with growth in any business?
8. With reference to the film, discuss the concept of ethics in business.
9. List 3 things you learned about business from this film.
Priority #2: Read the information/watch the videos on Focus Groups and answer the following questions.
A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest.
What is a focus group? Watch video ( 7 min)
Sample Focus Group for Nike Shin Guards (1 min)
1. What is the purpose of a focus group?
2. What kind of feedback is the Nike Shin Guard rep looking to discover through his focus group of elite soccer players?
3. What type of research are focus groups?
4. Why is this type of research more helpful when launching a new product?
5. How much do focus group participants generally get paid?
Check out this site to see what companies are looking for focus group participants.
https://www.userinterviews.com/studies/online/focus-group?sort=-id
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