Focus Groups
Which brand of popcorn do you think has the most attractive packaging and explain why?
Which brand of popcorn has the best value for the price? Which brand has the least value?
Describe each brand’s distinct selling feature. What makes them different from the other brands?
Rank the popcorn brands in order of most likely to buy to least likely to buy and explain why you ranked them as you did. (taste, cost etc.)
Who do you think is the target market of the brand “Skinny Pop”?
How many calories per cup of popcorn is in each brand?
What are 5 ways a company can conduct Market Research?
Go on to each brand’s webpage and rate each website on the 5 point
scale based on the design and information on the site. 0 being poor 5 being great. List which website was best and explain why you thought this.
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