Speaker Eugene Chung

Speaker Eugene Chung coming to class Thurs. Oct. 11. He is a social media marketing consultant.

http://www.peergardenmedia.com/#who-we-are


Friday in class debate on the Pro's and Con's of Advertising in the schools.

Article on the Pro's and Con's of Advertising in the schools

schools and advertising

According to critics, many advertisements endorse products that are detrimental to children's health, such as unhealthy food, and some people argue that children are more easily drawn to persuasive advertisements than adults.^[11] It has also been argued that schools should be environments where students will not be distracted from their work by advertisements.^{[according to whom?]}

Channel One News has 2 minutes of advertising for every 12 minutes of news.^[12] Students can lose up to a full day of class time over a year for advertisements.^[13]

There is a concern that children do not understand the motivation behind ads. Children under the age of 13 are a vulnerable population that lacks the executive functioning skills to comprehend what the advertisement is trying to sell and the techniques used to persuade and frame customer decisions. Children do not possess the same knowledge of advertising tactics as adults and are more susceptible to their persuasive intent. Elementary school children are not necessarily able to comprehend the fact that advertising agencies may have a different perspective from their own.^[14]