Demographics/Psychographic
Demographics
Demographics is the study of a population based on factors such as age, race, and sex. Demographic data refers to socio-economic information expressed statistically, also including employment, education, income, and marital status.
Psychographics
In the field of marketing, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).
https://blog.hubspot.com/insiders/marketing-psychographics
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understanding demographics
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