If you finish this go on to the following;
1. Define product life cycle. Read the following post about the rebirth stage of the product lifecycle.
Product rebirth
What product has made its way to the rebirth stage?
2. Define trend and fad.
3. Find 2 examples of fads that were unsuccessful, and 2 examples that have been successful in the past 5 years.
4. Do a little research on trending products in 2019/2020. What do you for see as a trend for early 2020? Explain why.
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The anatomy of cool
1) FADS
The easiest way to categorize a fad is one word: short-lived. Typically, fads last for a total of one season, but they can also last less than a month. Fads are novelty driven fashion choices. A fad is often referred to as “catching on” with the larger population, but will often fade as quickly as it appeared. The easiest way to remember a fad is through a simple alliteration: fads fade. Although engaging in fads can be fun, they are often not worth investing a large amount of money or time.
2) TRENDS
Trends have a much longer lifespan than fads. In fact, they can continue to be fashionable for years and even decades. The primary difference between a trend and a fad is that trends have the potential to be long-term influencers on the market. In addition, trends often involve altered classics. For example, specific colors can be declared “trendy.” For 2014, the colors orange and blue garnered a lot of attention. However, orange and blue are classic colors; in other words, a classic piece has been declared a “trend.” Trends can be much more difficult to track, but the best rule of thumb when considering whether a piece is a classic or a trend, is to ask yourself: “Will I still love this in five years?” If the answer is a resounding “Yes,” then chances are that the piece is either a classic or an updated classic, both of which will age beautifully.
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