Advertising and Promotions: Textbook Questions
Please answer on a separate sheet.
1. Read page 244 Canadian Marketing Profile and then answer the following question.
How does Canadian Tire money help the company make a profit on its products and services?
Read from page 335 and beyond, and and answer the following questions.
List which products and services advertising is most important for?(337)
What are the goals/purpose of advertising?(339)
Take notes on the following definitions: Brand trial, Brand preference, Brand Reminder, and Brand Re-positioning.
What reasons would some businesses have to NOT advertise?
Take notes on the following. (345)
Intent Message Media Reception Action
Explain what a SWOT analysis is.
Take notes on the following advertising appeals:
Biological, Emotional, Rational, and Social
List the factors which would determine which medium would be used in advertising.
List the pro's and con's of the different types of media (357-365)
Discuss the concept of specialty advertising.
Prepare for a debate for Monday's class.
Should schools allow outside advertising for sports, school activities etc to help defray the cost of having these programs? Prepare 5 points for your side.
No comments:
Post a Comment