Thurs. Oct 21

1. Review of Appeals in Advertising

2. Advertising is how a company encourages people to buy their products, services or ideas. ... An advertisement (or "ad" for short) is anything that draws good attention towards these things. It is usually designed by an advertising agency for an identified sponsor, and performed through a variety of media.

Advertising includes messages that your company pays for, delivers through a mass medium and uses to persuade consumers to make a purchasing decision. The three general ad objectives are to inform, to persuade and to remind customers about the product and its benefits compared to those of competitors.

Types of advertising
⦁ Newspaper. Newspaper advertising can promote your business to a wide range of customers. ...
⦁ Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. ...
⦁ Radio. ...
⦁ Television. ...
⦁ Directories. ...
⦁ Outdoor and transit. ...
⦁ Direct mail, catalogues and leaflets. ...
⦁ Online.

 The Advertising & Marketing Campaign Representative will help assist our client’s marketing and sales department with executing incredible, high-quality, imaginative residential advertising campaigns! This firm needs a dedicated, reliable, and professionally minded individual who is looking to expand their marketing, advertising, and management experience and skill set.

Advertising Salary Range: $32-100,000
Advertising career: Desirable Personality Traits:
⦁ Obsessively customer and client focused
⦁ Self-starter with an aggressive work ethic that appreciates constant improvement
⦁ Outgoing personality that is both personable and engaging
⦁ Excels calmly under pressure and is able to manage and compartmentalize potential issues in order to meet deadlines and leave customers both feeling heard and cared for
⦁ Strong eye for detail that sees what needs to be done and an ability to anticipate client needs
Key Responsibilities of the Advertising & Marketing Campaign Representative:
⦁ Provide brand presentations face-to-face with consumers during residential advertising campaigns to educate them on client services and create a positive brand experience.
⦁ Manage campaign set up including assisting with logistics and developing advertising campaign
⦁ Record data and information from advertising campaigns to track advertising campaign success.
⦁ Our client provides all training which means you don't need any experience. However, the following experience and skills would be a benefit.

Minimum Requirements of the Advertising & Marketing Campaign Representative:
⦁ Work related experience or study in advertising, marketing, public relations, communications, promotional marketing, marketing communications, and associated fields preferred.
⦁ High-energy personality with a passion for learning and winning.
⦁ Detail-oriented outlook.
⦁ Demonstrated resiliency.
⦁ Committed to others, i.e. service-minded.
⦁ Must exhibit intellectual curiosity, strive for continuous improvement, and have excellent problem-solving skills.
⦁ Goal-oriented self-starter who enjoys taking initiative and seeing results.
⦁ Practices sound judgment and enjoys accountability.
⦁ Strong analytical thinker.
⦁ Strong communications abilities: oral and written.
⦁ Team player mentality.

3. Review what makes an ad good?

 Objectives of Advertising: Click on to the link below

4. Objectives of Advertising

5. This PS4 ad has an Isfeld Grad in it.

6. What does it take to make a memorable ad campaign?

Ad Campaigns