Case Study: East Coast Lifestyle
Students were handed out an article on East Coast Lifestyle, and shown a few videos in class. There was a worksheet which had 19 questions on it which will be reviewed on Wed and homework checked at the beginning of the class.
Students should work on question 20 on Tues. in class. Working in partners you are to create a new product for East Coast Lifestyle to target to West Coast customers. Basically, this would encourage west coasters to go onto the ECL site and buy a product. The product should not be solely West Coast focused, but should try to connect the two coasts together. Do not forget to determine the product ( umbrella, clothing, sticker, towel, t-shirt, pillow etc) you want to create.
Example: Connecting the Coasts: new t-shirt design sample logo
Description: With this newly designed logo, I am trying to show how the East coast and the West coast are similar and connected by their sun and surf. It doesn't matter which coast you live on; we all enjoy the coastal environment.
Pitch: ( You would want to include a little more info like price, etc.)
Whether you live on the East Coast of Canada or the West Coast, coastal communities are connected through their love of sand and surf. This logo which we would put on t-shirts and hoodies would be part of our coastal campaign program. Partial proceeds from the sale of these shirts will go to cleaning up beaches in coastal communities.
Link to East Coast Lifestyle Website: https://eastcoastlifestyle.com/
Video: Behind the East Coast Brand
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