Continue Group Assignment presentations from Friday
Film from Frontline: The Persuaders
LINK to VIDEO:https://www.pbs.org/wgbh/frontline/film/showspersuaders/
Advertising: Persuasion and the Advertising Industry
1. How does the advertising guru say that cults and brands are similar?
2. What is emotional branding?
3. What does the one marketing/advertiser consider a "love mark" brand?
4. What is the ultimate in product placement?
5. Explain what a focus group is and what its purpose is?
6. According to marketers/advertisers,"only thinking about yourself makes you a better_______________."
7. How is today's consumer ( especially gen Z and millennials) different from consumers of the past?
8. Marketing is not just about selling products, what else can be marketed or advertised?
9. Look at 2-3 luxury TV commercials ( fragrance, luxury car, diamonds) and write down all of the concepts or ideas that are connected with LUXURY.
10. List 2 takeaways from this film.
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