Monday 31 October 2022

Mon Oct 31

Continue Group Assignment presentations from Friday

Film from Frontline: The Persuaders

LINK to VIDEO:https://www.pbs.org/wgbh/frontline/film/showspersuaders/ 

Advertising: Persuasion and the Advertising Industry

1. How does the advertising guru say that cults and brands are similar?

2. What is emotional branding?

3. What does the one marketing/advertiser consider a "love mark" brand?

4. What is the ultimate in product placement?

5. Explain what a focus group is and what its purpose is?

6. According to marketers/advertisers,"only thinking about yourself makes you a better_______________."

7. How is today's consumer ( especially gen Z and millennials) different from consumers of the past?

8. Marketing is not just about selling products, what else can be marketed or advertised?

9. Look at 2-3 luxury TV commercials ( fragrance, luxury car, diamonds) and write down all of the concepts or ideas that are connected with LUXURY.

10. List 2 takeaways from this film.

This week Introduction to Promotions and a continuation of looking at Entrepreneurs.

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