West Coast Lifestyle

In pairs: Each member creates a logo for a new clothing brand. As a group you will decide the logo that works best to represent the brand. Please provide a copy of all three logos and then explain why you chose the one you did to present to the company.

Client Information: Westcoast Wear

·         Company is based on Vancouver Island

·         It creates a line of outdoor clothing: rain jackets, hoodies, sweatpants, hats/touques

·         The mission of the company is to "enjoy the outdoors in any weather"

·         The company believes in the beauty of west coast living

·         1 percent of profits will go to an ocean cleanup organization

·         The company likes the colours blue, purple and yellow

·         The target market is 25-45 and is focused on BC buyers

 

You will create 3 logo designs for Westcoast Wear Company. Once you create your logos, you will apply them to a T-shirt, hoodie, and head ware. You can find the AI (Illustrator) files in the M:Drive.

Create a mini PowerPoint showcasing your 3 logos and the one you chose along with a pitch to the company CEO about the beauty of your logo and why it is a good fit for the new company.