Marketing Mag: On Alex McClean
Behind the Brand: East Coast Lifestyle (On your own) 20 marks
Please answer questions on a separate piece of paper TYPED IS BEST
1. Explain how Alex McClean got started as an entrepreneur.
2. What was the most difficult thing he had to overcome as an entrepreneur?
3. What was Alex’s original career choice?
4. Alex was smart enough to realize he could not do everything himself, what positions did he hire people for?
5. What achievements has Alex gained since starting his business?
6. Collaborating in business is a smart idea, what collaborations has East Coast Lifestyle entered into? (list as many as you can find)
7. As a business, Alex continues to work on improving his business. What things have been essential for him to continue working on in order to maintain success?
8. When it comes to business management and hiring how are Johnny Cupcakes, and East Coast Lifestyle similar?
9. How much money did Alex use to start his business?
10. List 5 clothing products Eastcoast Lifestyle sells, and 5 product items they sell. 11. 11. 11. Evaluate the quality and efficiency of the website. What works, what could be improved upon?
12. List 3 of ECL’s collaborations.
13. Who do you think is ECL’s target market? (be specific)
14. List a number of places where his clothing can be purchased.
15. How does Eastcoast Lifestyle give back to the community? ( use research and his website)
16. What spin off’s of ECL has Alex entered into? (see podcast video)
17. Explain using examples why do you think ECL is so successful?
No comments:
Post a Comment