WHAT IS GREENWASHING? 

Greenwashing is the process of conveying a false impression or misleading information about how a company's products are environmentally sound. Greenwashing is an unsubstantiated claim to deceive consumers into believing that a company's products are environmentally friendly or have a greater positive environmental impact than what is true.

In addition, greenwashing may occur when a company attempts to emphasize sustainable aspects of a product to overshadow the company's involvement in environmentally-damaging practices. Performed through the use of environmental imagery, misleading labels, and hiding tradeoffs. 

Links to articles:  Greenwashing a definition. 10 worst Greenwashing Companies

Greenwashing in Canada.   Coffee pods not biodegradable as promoted

KEY TAKEAWAYS

• Greenwashing is an attempt to capitalize on the growing demand for environmentally sound products.
• Greenwashing can convey a false impression that a company or its products are environmentally sound.
• Critics have accused some companies of "greenwashing" to capitalize on the socially responsible or ESG investing movement, misleading the public to make a business seem more environmentally friendly than it is.
• Genuinely green products or businesses back up their claims with facts and details

You are to watch the following videos and take notes. After watching, ( and potentially rewatching on your own) I would like you to respond to the videos and do a little extra research on your own. ( See links)
A response can be any of the following: Length:1 page typed in length. 

Please include any sources you might have used at the end of your response.

• What did you think about the info? Does the info make you concerned, angry, surprised etc.?
• Do you have any further information to add to what you watched?
• Do you agree, disagree with the info presented?
• Does the video make you think about some aspect of the bigger picture? Your own buying patterns? 
• What opinions do you have about what you heard/viewed?
• How do you feel about company's who are using greenwashing as a promotional technique? Are they being real and doing it for the right reasons?
• Are companies trying to persuade customers by greenwashing as a strategy to get people to buy their products?
• What does the video say to you as a consumer? Do the films raise any questions for you?