Introduction to Marketing
What motivates people to buy?
It is important to figure out buyer motivation. Are they buying because of a need, want or a combination of both. Here is a list of some other reasons why people buy.
- to enhance status
- to make a dream come true (disney vacation, dream car)
- to make amends
- to be defiant
- to feel good
- to feel safe
- to forget problems
- to make a statement
- to reward ourselves ***
Towards a Definition of Marketing ( Video we watched in class)
Towards a Definition of Marketing
From the video: Marketing is communicating value to the customer!
“The aim of marketing is to know and understand the customer so well the product or service fits and sells itself.”
~ Peter F. Drucker
Marketing is about deep psychological understanding of customer needs. Steve Jobs had this gift better than almost any. Every innovation in the history of the world combined an uncanny understanding of human needs and the innovative vision to deliver it.
If business is composed of marketing and innovation, and marketing is about deep customer insights, then marketing is the job of every employee.
The brands who win more customers are the ones who put their customers ahead of their desire to sell more stuff.
When given a choice, we only buy from brands we know, like and trust!
Marketing Yourself
Marketing Yourself a definition
Knowledge Skills and Attitudes transferable skills
On your own....reflect on your knowledge, skills and attitudes. Make a list of how you can market yourself. Start promoting you!
On Your own...
How much expendable money to you have available to spend in a month? How much money do you save in a month?
What do you spend your money on? List as many things you can think of.
Using the list above, what motivates you to buy?
In a group...
In a group of 3, what do you think are the top three things teens spend money on?
Are their differences between what guys and girls spend money on?
Why do you think companies want to target your generation to market to?
No comments:
Post a Comment