Monday 11 September 2023

 

Towards a definition of Marketing and Entrepreneurship

Marketing: A Definition

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service.

Marketing is the activity, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.



Entrepreneurship: A Definition

Entrepreneurship is the activity of setting up a business, taking on financial risks in the hope of gaining profit.

entrepreneurship as the process of designing, launching and running a new business. 

A person who undertakes the risk of starting a new business venture is called and entrepreneur. An entrepreneur creates a business, which secures capital and labor in order to produce goods or services for profit. Entrepreneurship is an important driver of economic growth and innovation.






Creative Challenge: You work for a company who made a very big mistake when they produced 1million pieces of stale, hard bubblegum. As a group think of as many ways you can salvage the bubblegum to help the company save money.

  • transform the product into something new
  • create something from the original product
  • repackage the product to sell it somehow
  • combine it with something to resell
Be creative, think outside the box. do not judge ideas, no idea is a bad idea.
As a group decide on your top idea and explain why you chose the product you did.



How Bubblegum is made.

Hand in Buying habits sheet and include group questions as well. 

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