Monday, 11 September 2023

 

Towards a definition of Marketing and Entrepreneurship

Marketing: A Definition

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service.

Marketing is the activity, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.



Entrepreneurship: A Definition

Entrepreneurship is the activity of setting up a business, taking on financial risks in the hope of gaining profit.

entrepreneurship as the process of designing, launching and running a new business. 

A person who undertakes the risk of starting a new business venture is called and entrepreneur. An entrepreneur creates a business, which secures capital and labor in order to produce goods or services for profit. Entrepreneurship is an important driver of economic growth and innovation.






Creative Challenge: You work for a company who made a very big mistake when they produced 1million pieces of stale, hard bubblegum. As a group think of as many ways you can salvage the bubblegum to help the company save money.

  • transform the product into something new
  • create something from the original product
  • repackage the product to sell it somehow
  • combine it with something to resell
Be creative, think outside the box. do not judge ideas, no idea is a bad idea.
As a group decide on your top idea and explain why you chose the product you did.



How Bubblegum is made.

Hand in Buying habits sheet and include group questions as well. 

No comments:

Post a Comment

Look up the Definitions for these Buzzwords

You will have a PRICING test next Thurs Dec 5 User generated content SEO Brand storytelling Content Marketing Big Data Growth Hacking Gamifi...