Towards a definition of Marketing and Entrepreneurship
Marketing: A Definition
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service.
Marketing is the activity, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Entrepreneurship: A Definition
Entrepreneurship is the activity of setting up a business, taking on financial risks in the hope of gaining profit.
entrepreneurship as the process of designing, launching and running a new business.
A person who undertakes the risk of starting a new business venture is called and entrepreneur. An entrepreneur creates a business, which secures capital and labor in order to produce goods or services for profit. Entrepreneurship is an important driver of economic growth and innovation.
Creative Challenge: You work for a company who made a very big mistake when they produced 1million pieces of stale, hard bubblegum. As a group think of as many ways you can salvage the bubblegum to help the company save money.
- transform the product into something new
- create something from the original product
- repackage the product to sell it somehow
- combine it with something to resell
Hand in Buying habits sheet and include group questions as well.
No comments:
Post a Comment