Maslow's Hierarchy of Needs

 

• Wrap up from yesterday and review

• Anthony Robins take on why people buy

  Anthony Robins
  

  Maslow's Triangle: Maslow's Hierarchy of Needs

  
  

  What Is Maslow's Hierarchy of Needs? Maslow's hierarchy of needs is a theory of motivation which states that five categories of human needs dictate an individual's behavior. Those needs are physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs.Jun 7, 2021

Under each need write down products or services people buy.

Selling a product

1. Solve a customer pain point.
2. Appeal to a need or want
3. Tie in to an emotion 
4. Tell a story
   
   
   

Pencil assignment: You will do this in a group of 3. You are to create a sales pitch to sell a pencil to the student market. Keep it short. Try to integrate what you have learned so far.

 How to Make a Sales Pitch

1. Keep it short.
2. Make it clear and concise
3. Explain who your customers are.
4. Explain the problem they're facing.
5. Explain how your product addresses their needs, solves a problem.
6. Describe what success will look like as a result of using your product.