The purpose of a logo is to reinforce brand identity.

Five important elements of logo design

• Simplicity. 
• Relevance. 
• Versatility.  
• Uniqueness.  
• Make it Memorable.

UDERSTANDING LOGO CREATION: understanding the principles of logo creation

TRENDS IN LOGO DESIGN: logo design trend article

Simplification : simplification trend

Logos are becoming simpler as the years go on and this long-standing trend shows no signs of slowing down in 2022. Companies are increasingly using digital tools to communicate with their audiences. This new shift calls for simple and concise graphics. Designers are dropping intricate patterns and overly complicated fonts. Instead, they are opting for minimalist designs that replicate across a variety mediums.

How the Nike Logo was created: Nike video: logo creation

How to create a brand name VIDEO: Creating a brand name

Branding with Debbie Millman

Logo Design

1. List the 5 important elements of logo design with a bit of an explanation of each.

2. The purpose of a logo is to represent your brand in a visual way. Using the video information, discuss and take notes to show you understand how a logo is created and what elements are essential to creating a strong logo.

3. List a number of trends in logo design in 2022.

4. Why are logos becoming oversimplified?

5. How can brands today stand out through logo design?

6. Choose a smaller/newer brand with a strong logo and explain why you think the logo is good.