Trend: a general direction in which something is developing or changing. Is stable over a period of time.
Fad: an intense and widely shared enthusiasm for something, especially one that short lived; a craze
Cool Hunter: The Cool Hunter observes and documents new trends, captures inspirations and provides insights helping companies move in the right direction. What will be in fashion next season? What will the new trends be? These days the cool hunter has been somewhat replaced by the influencer on Social Media
Fashion Trends:
- wide leg pants, heavier hoodies even knit hoodies, suede, sweaters even cardigans, cropped shirts, oversize is still popular
- link to boho style https://bohobuffalo.com/
- Country house chic. Chloé, Rabanne, Burberry. ...
- Boho 3.0. Ulla Johnson, Chloé, Bottega Veneta. ...
- Denim on denim. Schiaparelli, Rokh, Fendi. ...
- Riding boots. Hermès, Bally, Prada. ...
- Dark cherry accessories. ...
- Studs, studs, studs. ...
- Prep school. ...
- Chunky loafers.
Generation Age Groupings
- The Greatest Generation – born 1901-1927. ...
- The Silent Generation – born 1928-1945. ...
- The Baby Boomer Generation – born 1946-1964. ...
- Generation X – born 1965-1980. ...
- Millennials – born 1981-1996. ...
- Generation Z – born 1996-2012. ...
- Gen Alpha – born 2013 – 2025.
Generation Names Explained
In conversations or on social media, we’ve heard about “Generation X” or reference to “Millennials”. Most of us are familiar with the term “Baby Boomers”. But these days, people seem to throw around labels that some of us may not be aware of.
Let’s discuss the various age groups and the names by which they’re known.
***Please keep in mind the years listed are approximations. Generations are generally 20-25 year periods, but the beginning and end years can be fluid, depending on research and ever-developing definitions.
The Greatest Generation – born 1901-1927
These folks were indelibly impacted by the Great Depression, which molded their children in regards to frugality. This group was also representative of the majority of soldiers in World War II. If still with us, these folks are between the ages of 98 and beyond.
The Silent Generation – born 1928-1945
Those born between these years are actually the smallest group, due to consequences from the Great Depression and World War II. Between the size of the population and the hesitancy to speak out against social issues due to the McCarthy era of government, they earned their name.
The Baby Boomer Generation – born 1946-1964
Baby boomers, along with Millennials, are one of the most misunderstood and mislabeled groups of the entire list. Countless internet jokes and videos of young people saying “Ok boomer!” in referencing an older person not understanding the modern world and how it works.
The baby boomers are actually one of the most relevant groups in modern society as they were integral and present for many of the technology advances in the last 50 years. They have been more adaptable to modern growth and learning how to function in today’s technological age.
Generation X – born 1965-1980
As with Baby Boomers, Gen X’ers are the most relevant generation of modern times, in relation to technology and serve almost as a bridge from older populations to younger ones. They were present for the inception of the internet, video games, artificial intelligence and is the population that has created many of these advances.
Millennials – born 1981-1996
As mentioned, alongside of Gen X’ers, Millennials are greatly misunderstood and often mislabeled. Older folks can tend to blame someone younger for being a “Millennial” when they don’t understand the values of older times and hold the same views as they did when they were young.
It’s quite common to hear someone use the term Millennial to refer to people in their 20s, although true Millennials are between the ages of 28 and 42.
Generation Z – born 1996-2012
This group of younger people is an interesting one. They have been exposed to social media, and were the first population to cope with cyber-bullying and other internet related issues, It was also during this time that school related violence and climate crisis have become more prevalent.
Gen Alpha – born 2013 – 2025
These are the youngest people and are the first group to be born in the 21st century. They are the first generation to be born to parents who grew up with the internet, cell phones, tablets and social media. They are also inclined to be the most racially diverse and the most technologically adept.
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