We have discussed about the benefits of collaborations, which is generally when two companies work together to produce a new product, or share each other's material. It can also be when each company benefits mutually from the collaboration.
The following is an example of Wendy's Restaurants collaborating with Paramount TV/Sponge Bob Square Pants. After watching the ad and reading the information on the collaboration, working with the person beside you answer the following questions so you can partake in a whole class discussion.
1. What is the purpose of this collaboration...why is Wendy's doing it?
2. What age group do you think they are targeting and why?
3. What does Wendy's get from the collaboration and what does Paramount Pictures get from the collab?
4. List 2 ways in which they could have improved the collaboration?
Ahoy! In celebration of the 25th anniversary of "SpongeBob SquarePants," Wendy's® and Paramount are partnering to launch Wendy's Krabby Patty Kollab,* which includes a Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty®. Available nationwide in the U.S., Canada Tuesday, October 8 until Nov. the Krabby Patty Kollab menu items are worth the wait for both "SpongeBob SquarePants" fans and Wendy's customers alike.
- Pineapple Under the Sea Frosty: Wendy's Pineapple Under the Sea Frosty is the iconic Vanilla Frosty fans know and love with a Pineapple Mango flavored puree swirl** – a first-of-its-kind Frosty flavor innovation.
- Krabby Patty Kollab Burger: Wendy's take on a Krabby Patty features a quarter pound of Wendy's fresh, never frozen beef,*** two slices of melty American cheese, crisp lettuce, tomato, pickle, onion, and a top-secret Krabby Kollab sauce on a toasted premium bun.
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