1. Today we will spend a few minutes studying for the quiz. Then take the Quiz 15 marks.
2. After the quiz ALL students should go to the following article and continue yesterday's assignment.
Assignment: You are to jot down one positive and one negative for each type of advertising. All students should have this info in your own notes but you can work together to help each other out. We will have a 5 mark homework check on Monday for this assignment.
Understanding Paid Search Advertising
What is display advertising?
Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc.
Display ads are placed on relevant third-party websites in the form of banner, image, and text ads. Display advertising is pretty much a blanket term that includes every visual ad placed on a website, however, it can be divided into three basic categories:
1. Site placement advertising: In this type of display advertising, the advertiser/marketer chooses the website they would like to run their display ads on.
2. Contextual advertising: In this type of display advertising, networks place ads on relevant websites, for example showing an ad for dog food on a pet adoption website.
3. Remarketing: Remarketing display ads appear in front of users who have been on your website or post-click landing page but have left without completing the relevant conversion goal.
Example of Billboard Advertising
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