Tuesday 8 November 2022

Wed Nov. 10 PART A

 Understanding Brand and Logo: complete worksheet in groups of 3

The purpose of a logo is to reinforce brand identity.

Five important elements of logo design
  • Simplicity. 
  • Relevance. 
  • Versatility.  
  • Uniqueness.  
  • Make it Memorable.

TRENDS IN LOGO DESIGN: logo design trend article

Simplification : simplification trend

Logos are becoming simpler as the years go on and this long-standing trend shows no signs of slowing down in 2022. Companies are increasingly using digital tools to communicate with their audiences. This new shift calls for simple and concise graphics. Designers are dropping intricate patterns and overly complicated fonts. Instead, they are opting for minimalist designs that replicate across a variety mediums.

How the Nike Logo was created: Nike video: logo creation
How to create a brand name VIDEO: Creating a brand name


Branding with Debbie Millman









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