Wed Nov 9 PART B

 Assignment for Understanding Logo Purpose and Design 

(groups of 3) Presentation Due: Tues/Wed Nov 15 

20 marks 10 for the questions and logo design and 10 for presentation

1. List the 5 important elements of logo design with a bit of an explanation of each.

2. The purpose of a logo is to represent your brand in a visual way. Using the video information and links to articles, discuss and take notes to show you understand how a logo is created and what elements are essential to creating a strong logo.

3. List a number of trends in logo design in 2022.

4. Why are logos becoming oversimplified?

5. How can brands today stand out through logo design?

6. Choose a smaller/newer brand with a strong logo and explain why you think the logo is good.

7. Each member in your group is going to  create a logo for a new clothing brand. As a group you will decide the logo that works best to represent the brand. Please provide a copy of all three logos and then explain why you chose the one you did to present to the company.

Client Information: Westcoast Wear

• company is based on Vancouver Island
• it creates a line of outdoor clothing: rain jackets, hoodies, sweatpants, hats/touques
• the mission of the company is to "enjoy the outdoors in any weather"
• the company believes in the beauty of west coast living
• 1 percent of profits will go to an ocean cleanup organization
• the company likes the colours blue, purple and yellow
• the target market is 25-45 and is focused on BC buyers

8. You will create a mini powerpoint showcasing your 3 logos and the one you chose along with a pitch to the company CEO about the beauty of your logo and why it is a good fit for the new company.